For the MacBook Pro Apple Marketing team—

1. Don’t call it a “laptop”— call it a “MacBook” or “MacBook Pro”.
2. Tagline idea: “A black canvas for your mind”.
3. Don’t show random photos of people on it at a coffee shop, cafe or diner or whatever — it makes it look so cheap!

Conceptual ideas

1. We don’t want more power, we want more motivation, inspiration, creativity
2. Show more people using it while standing or on the go, not sedentary, seated down— and fat?