Ideas —
First, the url is ugly. https://www.apple.com/apple-fitness-plus/
Simplify it!
just apple-fitness
or
apple.com/apple-fitness
Simpler language
Just make it say:
“Get fitâ€.
Criticisms
- Why do the images suck and are so ugly?
- Get rid of the guys with the man buns
- Get rid of the overfat models
- Fewer options — 3 months, 1 year or whatever ,,, too many options?