Genius!
Lululemon’s operating procedures revolved around constricted purchasing of product to have zero goods available for sale. Our buying methods were 98 percent effective, but we did have excess goods when we bought too much of a size, colour, or style. I wanted the website to say, “we bought too much,” instead of, “sale,” or “discount.” “Sale” and “discount” were two words banned at lululemon.
I loved the quality look of the three bar tacks so much that I decided to use it as the front logoing on men’s shirts. The bar tacks on the left side also help me quickly determine which side of the shirt is the front and which is the back.
One of my favourite inventions is the rip out label inside the back of the garment where most companies put a heavy, sharp, scratchy logo tag. If there is one thing that drives me crazy, it’s a stiff label with a sharp corner digging into my neck. Fashion people may put up with this, but not athletes. Athletes shouldn’t have to think about their clothing. It should just perform.
. I believed no guest should look in the mirror and see a logo, so I placed the lululemon logo along the sides or on the back of the garments.
Book —
The reason why we should trust Chip Wilson is that he published his book on the story of Lululemon, for free online both as PDF and epub!
To me this is significant and important because it really shows that she just wrote the book and published the book because he cared, rather than trying to somehow augment his self-esteem or ego by getting some sort of big publisher, like Simon and Schuster to legitimize him?
Also, more truth and wisdom and trust in it because you know that he didn’t have some sort of constipated skinny fat editor trying to “correct” or censor him.
So fun!
I AM A TERRIBLE SALESPERSON, BUT I KNOW HOW TO MAKE THE BEST PRODUCT IN THE WORLD AND PRICE IT TO SELL IN QUANTITY. I THINK AN ENTREPRENEUR IS SOMEONE WHO IS TOO INCOMPETENT TO WORK FOR ANYONE ELSE AND IS DRIVEN TO BRING UNPOPULAR IDEAS TO FRUITION.
I NEVER LIKED BEER, WATCHING SPORTS, OR GOING TO STRIP CLUBS. I LOVE GETTING UP AND FEELING GREAT IN THE MORNING AND I WOULD RATHER PARTICIPATE IN SPORTS THAN WATCH OTHERS PLAY. BEER JUST SEEMED TO MAKE ME FAT AND STUPID AND WAS EASY TO AVOID. AS I AGE IT SEEMS WINE IS A CURE ALL FOR ALL THOSE SKATEBOARD AND SNOWBOARD FALLS IN MY LIFE. I HAVE A GREAT FASCINATION FOR THE SUBJECT OF LONGEVITY AS I SEE AGING AS A DISEASE.
IN 1997 I FOUNDED LULULEMON AND WAS CEO UNTIL 2007 WHEN LULULEMON WENT PUBLIC. I REMAINED CHAIRMAN UNTIL 2013 WHEN I LOST CONTROL OF THE CULTURE AND PRODUCT DEVELOPMENT. AT ODDS WITH A BOARD OF DIRECTORS WHO DID NOT WANT TO INVEST IN THE FUTURE, I DEPARTED IN 2013. IN 2018, I PURCHASED 20% OF AMER SPORTS WITH PARTNERS ANTA SPORTS (LARGEST ATHLETIC COMPANY IN CHINA), TENCENT AND FOUNTAINVEST. AMER IS AN ATHLETIC CONGLOMERATE OWNING ARC’TERYX, SALOMON, PEAK PERFORMANCE, WILSON SPORTS AND ATOMIC SKI.