The Merchandizing of Adrenaline

Inspired by TALEB — my idea:

Cars, high performance cars, off roading whatever is just merchandized and commoditized adrenaline and testosterone?

For example the ideal of an off roading Lamborghini — the Hurucan Sterrato— driving fast in the ice, or in the sand or desert or whatever … the idea is to have high thrills, high adrenaline … increase your feeling of manliness in testosterone in a vehicle?