Ultimate versus relative pricing

For example, we don’t blink when we think of spending 30,000, 40,000, 50,000, 60,000, 70,000, 80,000, 90,000, or even $120,000 on a car.

For homes in houses, especially if you live in California, Southern California or the Bay Area, we don’t really blink about spending $1.3 million on a home.

Yet, we seem reticent to spend too much money on meat, etc.

We also seem reluctant to spend money on health and fitness.

Maybe the mental fallacy we have when it comes to money is that we think of the price of things, relative to other things within the same segment.

However, perhaps the wise thing to do instead is to think of the price of everything, all compounded together.

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