For example, the most time you will spend in your car, you’re staring at the steering wheel, and most brands, very annoying. The huge logo on your steering wheel. The genesis logo is an eyesore, very lame, a cheap attempt at a Bentley or rolls Royce motif. They should get rid of the wings, motif, and just have it spaced out Genesis.
G E N E S I S
Look like that on the steering wheel and outside. Kill the wings motif.