Men who wear Lululemon — kinda fit guys, mostly skinny nerdy tech guys, who aspirationally want to become stronger (bench at least 2 plates, and deadlift at least 3 plates).

Women — either “skinny fat” women (superficially look very skinny, and not fat … but have no muscles or muscle mass). Kinda do yoga maybe once every two weeks or once a month.

Better goals: