Ultimately, I believe what drives consumerism and to some extent capitalism is the desire for uniqueness. For example with fashion, we strive to get that one outfit which sets us apart, that nobody else has. The same goes with cars, devices, watches and things.

However at a certain point, we all have the same stuff. For example, we all have an iPhone, we all have an iPad, we all have a MacBook laptop. With cars, we all have the same cars too.

With photography, and art, we all strive for distinction. Yet, maybe it is fine that we all use the same camera equipment, and also when it comes to our aesthetic style, maybe it isn’t a big deal that we are super same or different. Perhaps what matters most is whether we just are having fun or not.