Today I was walking around, in the hot LA sun, and got really thirsty. I went to the nearest CVS, and was a bit overwhelmed by all the water bottle options.
“PATH” (matte black aluminum can) caught my eye. Great design, feel, and logo. I ended up buying it, because the idea that I can buy it and refill it with my own water is such a great idea!
I didn’t buy it for the “sustainability” notion, but more the idea that it’s more convenient to refill your own water bottle, and not have to spend mucho $$$ on those hydroflask bottles.
Then the thought is this:
If you desire to promote more “sustainability” things and “save the planet” stuff, better to advertise and market the *convenience* side of things.
For example, it’s far more convenient to refill your own water bottle than always having to go to the store and buy it.
Even with electric cars — the idea that it’s more convenient to charge overnight at home than having to go to the (gross) gas station.
Or with riding bikes, it’s easier and more convenient to park your bike than having to find parking for your car.