Assuming the future is up-market, or ultra high end … Amazon might fail. Amazon is racing to the bottom (just like Walmart) for low prices. Now that Jeff Bezos has peaced out of the company (perhaps focusing on getting to the moon or Mars or somewhere in space) — I am feeling bearish on the future of Amazon.

Even now, it seems that even though Amazon prime is so insanely convenient, people still like to go to the (high end) mall, like South Coast Plaza or outdoor malls like the Irvine Spectrum.