Some marketing copy ideas I have for GoPro:
First of all, why would people buy GoPro in the first place, instead of just using the iPhone? The secret is that they want to create more compelling videos, photos, and content for social media, their own website or blog, or YouTube.
Therefore, the focus should be on using a GoPro to become more influential, famous, and interesting. Also to be more artistic, creative, and innovative.
The idea that a GoPro is superior than using an iPhone Pro camera, or even a micro 43rds camera, or any video camera.
The idea that GoPro reduces “creative friction”. To create whenever “inspiration strikes”.