One of the huge downsides of the new Apple marketing materials– it is too nerdy and tries to ‘explain’ everything. Rather than explain things, better to *ASPIRE* things. This means:
Make it aspirational.
Don’t explain the technology, or use numbers. Nobody cares for these things. Rather, hype it up what it can help you *BECOME*. Or how it can *improve* your life.
For example, TESLA keeps your car dynamic and non-boring from the frequent software updates. We love updates.
Or, TESLA can prevent you from dying in a car crash when driving while sleepy or tired. Worth 10000x the price.