RICOH GR IIIX is still superior to even the best iPhone camera, iPhone Pro, etc.

Why? Faster. Quick-draw.

With iPhone, you take it out of your pocket, and you gotta somehow bypass the lock screen (which is too slow).

Even on the iPhone SE, I prefer the you lift it up, and you swipe to the side to quickly access the camera. It is actually a bit faster and more streamlined than the new iPhone, in which you gotta press the little icon on the bottom-right (for half a second) before shooting the photo.

Also the benefit and upside of shooting with Ricoh GR IIIX is that the 40mm simulates how your eye sees. Thus, you don’t need to get closer or zoom before shooting the photo. “What you see is what you get” on RICOH GR IIIX.