I’ve been seeing a lot more Rivian electric trucks in person, and for the most part, I am very impressed with the design. The cars look great, and up close and personal, the details are great. To be frank, when looking at a Rivian up close and personal, TESLA cars look very cheap (superficially). For example, the other day I was at a COSTCO and saw a Tesla Model X up close and personal in the parking lot, and to be frank, it looked very cheap.

but the billion dollar question: will it succeed? Is it different enough from Tesla, and Tesla cyber truck, to win?