Some customization, not too much customization:

Some thing I’ve learned about design: it is good to have some customization, and some options, but not too many. Too many options overwhelms us, and wastes our time.

I suppose this is one good thing about Tesla and Tesla cars, the fact that there is some choice and some options, but not too many. Compare this to BMW, which has far too many options. I think that BMW is also quite lame, how they whored out their “M” badge.

How many options is enough options? I think three. Three is a magical number, the minimum amount of corners you need to build a house. The triforce.

So note to yourself, when it comes to photography business or entrepreneurial ventures, offer some options, but not too many.