What is persuasion? To persuade means to ‘thoroughly advise’. Latin ‘suadeo‘ which means to urge, to extort, recommend and advise.
Thus when you are ‘persuading’ others, you are simply using your own thoughts and wisdom and encouraging others to do as you do, or think as you do.
Why persuade others?
First question:
Why persuade others?
Well to be quite frank, it seems most of us humans desire to augment our power and influence in the world. This means the more people who you get to think the way you do, behave the way you do, and act the way you do … the better.
Let us not be dishonest with ourselves. Don’t we all believe that we are the apex of wisdom, understanding and justice? Thus if you believe your thoughts to have value (they do), then just share them with others. My personal ethic:
Even if my ideas have a 1% chance (or even a .00001% chance) of inspiring and uplifting and motivating and encouraging the mind of another … it is worth sharing!
ERIC