Why You Must Become a Modern Photographer

Today’s digital world and landscape is different than in the past. If you don’t adapt, and evolve to modern times, you will die.

MODERN PHOTOGRAPHER: Marketing, Branding, Entrepreneurship Principles For Success

MODERN PHOTOGRAPHER is your new philosophical and practical primer to succeed as a modern photographer in today’s digital world.

Evolve or die


Out with the old, in with the new.

You must become a modern photographer:

  1. Build your own personal brand, your own personal website and blog.
  2. To depend on marketing yourself and promoting yourself, to succeed.
  3. To cross-pollinate your personal interests to stand out.

You are a visual artist

As a modern photographer, you don’t want to limit yourself to just being a ‘photographer.’ You are a visual artist who makes images.

You’re on a whole different level, or visual plane from other photographers.

You’re not a sucker — you know that social media is a trap for many photographers. Instead, you build your own website and platform, and build your own email newsletter via mailchimp.com to stay close to your fans and followers.

Build a small, dedicated, niche following


You also realize as a modern photographer, you don’t need thousands of followers. You just need a small inner-circle of loyal fans and followers. It ain’t about the number of followers you have — it is the devotion and trust of your followers you need.

For example, I would rather have 20 very devoted followers than 20,000 ‘mildly interested’ followers. Why? Because a truly loyal and devoted follower will purchase your products, attend your workshops, buy your prints, fly out to your exhibition, and spread the word about you.

For example, my favorite photographer is Josef Koudelka. I own almost all his books, and tell everyone I know about him. I do all this free marketing for him.

How to build a true following

Become your own master marketer. Page from MODERN PHOTOGRAPHER

To build a true following, you must be raw, unedited, and yourself. People will either love you or hate you. That’s what you desire. You don’t want someone who is only lukewarm about you. Extreme followers are good. Even your extreme haters: they will stir the pot, build controversy, which is always good for you (all press is good press).

What is at stake?

Evolve and innovate modern photographer
You must evolve and innovate as a modern photographer.

Realize we cannot use the old school institutions like traditional publishers, exhibition halls, or galleries to guarantee ‘success’ in today’s world. With the internet, the value of a picture and an image has changed.

To be honest, there is no shortage of good pictures out there. In fact, almost all the pictures I see nowadays are very good pictures. There is a lot of crap out there of course, but if I go on any photography website, there are thousands of very very good and talented photographers. And photos are essentially ‘free’ to access now. You can visit websites like unsplash.com to get free, high quality, royalty-free images. What does that mean for us as modern photographers?

It means we need a new angle —a new way of promoting ourselves, a new way of standing out, and a new way of building our own value as photographers.

What is your value?


To succeed in today’s world, know what value you give others and to society.

For myself, my main value is empowering information. I’m essentially like a life coach meets a photography teacher.

What is your value?

  • Do you make pictures that are aesthetic pieces of art?
  • Do you make great commercial pictures that help your client sell more products?
  • Do you document memories of your clients, to bring them present and future joy?

To learn more how to build your value as a photographer, buy MODERN PHOTOGRAPHER >