{"id":80740,"date":"2018-03-28T22:55:43","date_gmt":"2018-03-29T05:55:43","guid":{"rendered":"http:\/\/erickimphotography.com\/blog\/?p=80740"},"modified":"2018-03-28T23:09:01","modified_gmt":"2018-03-29T06:09:01","slug":"how-to-gain-more-exposure-for-your-photography","status":"publish","type":"post","link":"https:\/\/erickimphotography.com\/blog\/2018\/03\/28\/how-to-gain-more-exposure-for-your-photography\/","title":{"rendered":"How to Gain More Exposure For Your Photography"},"content":{"rendered":"

\"Aperture<\/p>\n

Dear friend,<\/p>\n

To succeed as a photography entrepreneur, you must gain more exposure for your work and photography.<\/p>\n

<\/p>\n

Fulfill your personal maximum at ERIC KIM WORKSHOP ><\/a><\/strong><\/p>\n

Caveat<\/h2>\n

\"\"<\/p>\n

As a caveat, you don’t need more exposure to be happier as a photographer or human being. Ultimately the most important person to please is yourself. If you like your own photos, that is sufficient to self-determined “success”.<\/p>\n

However if you want to build a following<\/a> and successfully monetize<\/a> your passion for photography, gaining exposure for your photography is essential.<\/p>\n

\n

Definition of ‘exposure’<\/h2>\n

\"ERIC<\/p>\n

First of all, what is ‘exposure’?<\/p>\n

To me, exposure is the number of (human) eyeballs who look at your photos\/work.<\/strong><\/p>\n

My friend Stoytcho says that we are currently living in an ‘eyeball’ economy, which means as a digital entrepreneur in order to succeed, we need more eyeballs to look at us and our work. The more eyeballs we get, the more likely we are to build a loyal following, build trust<\/a>, and the more likely we are to successfully sell our services or products in photography.<\/p>\n

\n

Who do you want to attract?<\/h2>\n

\"binoculars\"<\/p>\n

However the problem is that a lot of entrepreneurs try to attract eyeballs for the sake of eyeballs. In other words,<\/p>\n

\n It doesn’t matter how many eyeballs you get looking at you; what matters is the quality<\/em> of the eyeballs looking at you.\n<\/p><\/blockquote>\n

In other words,<\/p>\n

\n Who you attract is more important than attracting a bunch of people.\n<\/p><\/blockquote>\n

\n

Who is a “true fan”?<\/h2>\n

\"\"<\/p>\n

As an entrepreneur, you don’t need a million eyeballs looking at you. You just need a small, loyal following (probably not more than 1,000 ‘true fans’<\/a> willing to purchase your services\/products) in order to successfully make a living from your photography.<\/p>\n

Therefore when you’re trying to build exposure for yourself and your personal brand, you need to TARGET your desired audience. You need a hyper-specific audience you’re trying to reach, not a super-general audience.<\/p>\n

\n

Idea 1: Wedding Photography for Street Photographers<\/h2>\n
\"Cindy
Cindy in wedding dress, touching mirror. 2016<\/figcaption><\/figure>\n

For example, let’s say you want to start a wedding photography business, shooting weddings for hipsters in their late 20’s, and mid-30s. You market yourself as a “street style” wedding photographer, and you shoot all your weddings on only film. You don’t want to market yourself to couples who want generic pretty “bokeh” photos. No, you might actually want to market your services to street photographers who are getting married.<\/p>\n

\"Cindy
Cindy with wedding ring and fist.<\/figcaption><\/figure>\n

So perhaps when you’re trying to gain exposure for your work, you can build your name as a street photographer who happens to shoot wedding photos for other<\/em> street photographers. And the best way for you to build exposure is to share your work with the street photography community, or to market\/advertise to other street photographers, or the film photography community.<\/p>\n

Wedding photography articles:<\/h3>\n