{"id":601730,"date":"2024-02-27T10:37:38","date_gmt":"2024-02-27T15:37:38","guid":{"rendered":"https:\/\/erickimphotography.com\/blog\/?p=601730"},"modified":"2024-02-27T10:53:25","modified_gmt":"2024-02-27T15:53:25","slug":"dont-advertise-more-than-one-thing","status":"publish","type":"post","link":"https:\/\/erickimphotography.com\/blog\/2024\/02\/27\/dont-advertise-more-than-one-thing\/","title":{"rendered":"Don\u00e2\u20ac\u2122t Advertise More than One Thing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">For example the new iPhone Pro Titanium \u00e2\u20ac\u201d why this strange multi-level worded marketing?<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Titanium. So strong. So light. So Pro.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">When you purport to be more than one thing, you become nothing?<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">What is the key thing?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Something I\u00e2\u20ac\u2122m trying to figure out with the <a href=\"https:\/\/www.apple.com\/iphone-15-pro\/\">new iPhone Titan Pro<\/a> \u00e2\u20ac\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">What is the truly huge #1 key differentiating thing?<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>For example the new iPhone Pro Titanium \u00e2\u20ac\u201d why this strange multi-level worded marketing? Titanium. So strong. So light. So Pro. When you purport to be more than one thing, you become nothing? What \u2026<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_ek_photo_artist_note":"","_ek_photo_thesis":"","_ek_photo_camera":"","_ek_photo_place":"","_ek_photo_human_moment":"","_ek_photo_sequence":"","_ek_photo_question":"","_ek_photo_canonical_claim":"","_ek_photo_ai_summary":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[17],"tags":[],"class_list":["post-601730","post","type-post","status-publish","format-standard","hentry","category-posts"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/posts\/601730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/comments?post=601730"}],"version-history":[{"count":5,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/posts\/601730\/revisions"}],"predecessor-version":[{"id":601738,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/posts\/601730\/revisions\/601738"}],"wp:attachment":[{"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/media?parent=601730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/categories?post=601730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/tags?post=601730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}