{"id":59227,"date":"2017-07-27T01:33:56","date_gmt":"2017-07-27T08:33:56","guid":{"rendered":"http:\/\/erickimphotography.com\/blog\/?p=59227"},"modified":"2017-07-27T01:56:54","modified_gmt":"2017-07-27T08:56:54","slug":"alexey-brodovitch-learn-from-the-masters","status":"publish","type":"post","link":"https:\/\/erickimphotography.com\/blog\/2017\/07\/27\/alexey-brodovitch-learn-from-the-masters\/","title":{"rendered":"Alexey Brodovitch: ASTONISH ME."},"content":{"rendered":"
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Haarper’s Bazaar page by Alexey Brodovitch<\/figcaption><\/figure>\n

\n \u00e2\u20ac\u0153Astonish me\u00e2\u20ac\u009d – Alexey Brodovitch\n<\/p><\/blockquote>\n

Alexey Brodovitch is an individual who has had a MASSIVE influence in the history of photography, design, and much more.<\/p>\n

<\/p>\n

He influenced Robert Frank<\/a>, Richard Avedon<\/a>, Harpers Bazaar, and brought modern typography and design to America.<\/p>\n

Let me talk about why Alexey Brodovitch is so great, and his immense influence in the role of photography and design.<\/p>\n

From the series: LEARN FROM THE MASTERS ><\/a><\/p>\n

1. Never compromise<\/h2>\n

\n ‘If an artist is to maintain his integrity, he must be responsible to himself; he must seek a public which will accept his vision, rather than pervert his vision to fit that public.’\n<\/p><\/blockquote>\n

To start off, Alexey Brodovitch had a strong vision of what he believed in when it came to design, typography, and photography.<\/p>\n

He was uncompromising. He was called an asshole by a lot of his students and people he worked with at Harper\u00e2\u20ac\u2122s Bazaar. But it was through his singular and rigid style, that we weren\u00e2\u20ac\u2122t for him, we would not have innovations such as:<\/p>\n

    \n
  1. White space: He used so much white space in his design and layouts, that he was called racist. <\/li>\n
  2. Combining text and images: believe it or not, before him, designers never combined text and images. <\/li>\n
  3. Radically cropping images: he would radically crop images and photos to make dynamic and edgy layout and spreads. <\/li>\n
  4. He innovated by creating book and magazine covers with only<\/em> text in big and bold letters \u00e2\u20ac\u201d another innovation. <\/li>\n
  5. One of the first designers to integrate color into layouts and covers. <\/li>\n<\/ol>\n

    2. On fighting boredom<\/h2>\n

    \n \u00e2\u20ac\u0153The public is being spoiled by good technical quality photographs in magazines, on television, in the movies, and they have become bored. The disease of our age is this boredom and a good photographer must successfully combat it. The only way to do this is by invention\u00e2\u20ac\u201dby surprise.\u00e2\u20ac\u009d\n<\/p><\/blockquote>\n

    When you look at the designs of Alexey, you aren\u00e2\u20ac\u2122t bored. His designs come to life, and jump off the page. He integrates images that complement the text, and sometimes mirror the shape and form of the text.<\/p>\n