{"id":579869,"date":"2023-12-24T07:14:51","date_gmt":"2023-12-24T12:14:51","guid":{"rendered":"https:\/\/erickimphotography.com\/blog\/?p=579869"},"modified":"2023-12-24T07:15:26","modified_gmt":"2023-12-24T12:15:26","slug":"why-lucas-sold-to-disney","status":"publish","type":"post","link":"https:\/\/erickimphotography.com\/blog\/2023\/12\/24\/why-lucas-sold-to-disney\/","title":{"rendered":"Why Lucas sold to Disney"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">2012 \u00e2\u20ac\u201d now it is nearly 2024 \u00e2\u20ac\u00a6 almost 12 years ago, decade plus 2 years ago?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hmm\u00e2\u20ac\u00a6<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">George Lucas&#8217;s decision to sell Lucasfilm, including the &#8220;Star Wars&#8221; franchise, to Disney in 2012 was influenced by several factors:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Succession Planning<\/strong>: Lucas was aware of the challenges in ensuring the longevity and continuity of the &#8220;Star Wars&#8221; legacy. At 68, he was considering retirement and was looking for a way to pass on his creation to a new generation of filmmakers. Disney, with its strong track record in handling big franchises, appeared as a suitable custodian.<\/li>\n\n\n\n<li><strong>Creative Legacy<\/strong>: Lucas had previously seen Disney as a good home for his other major franchise, &#8220;Indiana Jones.&#8221; He trusted Disney&#8217;s ability to respect and expand on his creative vision, ensuring that &#8220;Star Wars&#8221; would continue to thrive.<\/li>\n\n\n\n<li><strong>Financial Security<\/strong>: The deal with Disney was worth approximately $4.05 billion, a significant financial gain for Lucas. This not only secured his financial future but also provided funds for his philanthropic interests.<\/li>\n\n\n\n<li><strong>Philanthropy<\/strong>: Post-sale, Lucas committed to donating the majority of the proceeds from the sale to education-focused philanthropy. This reflected his long-standing interest in education and charitable causes.<\/li>\n\n\n\n<li><strong>Future of the Franchise<\/strong>: Lucas recognized that Disney had the resources and capability to expand the &#8220;Star Wars&#8221; universe in ways he couldn&#8217;t achieve independently. This included theme parks, merchandise, and new film and television projects.<\/li>\n\n\n\n<li><strong>Industry Trends<\/strong>: The sale occurred in a context where big studios were consolidating popular franchises. Disney had already acquired Marvel and would later acquire 21st Century Fox. Lucas&#8217;s decision can be seen as part of a broader trend in the entertainment industry.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Lucas&#8217;s decision, from a philosophical perspective, underscores themes of legacy, the passage of time, and the evolution of creative works beyond their original creators. It also reflects a recognition of the changing landscape of media and entertainment, where scale and diversified capabilities have become crucial for the sustained success of large franchises.<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>2012 \u00e2\u20ac\u201d now it is nearly 2024 \u00e2\u20ac\u00a6 almost 12 years ago, decade plus 2 years ago? Hmm\u00e2\u20ac\u00a6<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[17],"tags":[],"class_list":["post-579869","post","type-post","status-publish","format-standard","hentry","category-posts"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/posts\/579869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/comments?post=579869"}],"version-history":[{"count":2,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/posts\/579869\/revisions"}],"predecessor-version":[{"id":579871,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/posts\/579869\/revisions\/579871"}],"wp:attachment":[{"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/media?parent=579869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/categories?post=579869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/tags?post=579869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}