![\"\"](\"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2017\/07\/IMG_2379-800x303.jpg?resize=800%2C303\")
<\/p>\n<\/p>\n
If I were to have an iPhone Pro, this is what I would like as a photographer.<\/p>\n
<\/p>\n
When Steve Jobs<\/a> took the helm of Apple after his ousting, he made a four quadrant grid that focused on:<\/p>\n Today, we got:<\/p>\n Everyone today wants to be a \u00e2\u20ac\u0153PRO\u00e2\u20ac\u009d. It actually doesn\u00e2\u20ac\u2122t mean we want to be a professional and make a living from what we like to do.<\/p>\n Rather, we want the status symbol of feeling empowered, and \u00e2\u20ac\u0153pro\u00e2\u20ac\u009d. To me, the word \u00e2\u20ac\u0153pro\u00e2\u20ac\u009d just means being great.<\/p>\n I had the idea for iPhone Pro one sleepless night here in Saigon. It looks like MG SIEGLER beat me to the chase. But regardless let me share some ideas.<\/p>\n Primo, the iPhone is the most popular camera in the world, and the most popular phone.<\/p>\n My prediction in the future:<\/p>\n \n Everyone will either just shoot with an iPhone, or a really high-end, expensive, digital medium format camera, or something like that.\n<\/p><\/blockquote>\n Within iPhone, the rich are getting richer. I am one of the \u00e2\u20ac\u0153new rich\u00e2\u20ac\u009d\u00e2\u20ac\u201c I can afford a $1,200 iPhone.<\/p>\n To be frank, I think dual lens is gimmicky. True innovation: fewer options. \u00e2\u20ac\u0153Creative constraint<\/a>\u00e2\u20ac\u009d.<\/p>\n In photography, we are more<\/em> creative when not<\/em> using a zoom lens. A single (prime, Fixed focal) lens is ideal. For me, on a Ricoh GR II<\/a> I use 28mm<\/a>, the non-interchangeable lens, which promotes creativity. A wide angle lens (roughly 28mm default on iPhone) is good. Honestly, I think dual lens is gonna add a lot of anxiety to iPhone photographers, because they are always jumping between the both.<\/p>\n For iPhone Pro, just make one lens. No add ons. No silly case. Seek to subtract the superfluous, than add.<\/p>\n I\u00e2\u20ac\u2122m not an engineer, but I wonder:<\/p>\n \n Just like the new MacBook Pro, can we make the iPhone Pro the same size and weight of the normal iPhone, but increase the image quality of the sensor, by not<\/em> adding megapixels, kind of how Sony did with their a7s cameras?\n<\/p><\/blockquote>\n This wouldn\u00e2\u20ac\u2122t just be for iPhone Pro, but all iPhone.<\/p>\n The iPhone camera app is good, but can be simplified.<\/p>\n We don\u00e2\u20ac\u2122t need a silly time lapse. Either hide that from the menu somewhere, or just eliminate it.<\/p>\n We don\u00e2\u20ac\u2122t need a silly panorama thing\u00e2\u20ac\u201c you cannot view a panorama nicely on a phone.<\/p>\n We don\u00e2\u20ac\u2122t need slow-mo, another gimmick that distracts.<\/p>\n iPhone Pro could benefit by having a more powerful flash. Personally I love my Ricoh GR because of the strong, integrated flash.<\/p>\n So maybe, figure out a way to increase the surface area and power of the flash for iPhone Pro.<\/p>\n Maybe increase the maximum brightness of the iPhone Pro display, so when you do a selfie and want to use a \u00e2\u20ac\u0153flash\u00e2\u20ac\u009d, you can make the selfies look better.<\/p>\n Instead of using software to emulate the look of \u00e2\u20ac\u0153bokeh\u00e2\u20ac\u009d\u00e2\u20ac\u201c perhaps make the sensor bigger, to actually create more \u00e2\u20ac\u0153depth of field\u00e2\u20ac\u009d.<\/p>\n To decrease \u00e2\u20ac\u0153choice anxiety\u00e2\u20ac\u009d for iPhone Pro, just limit it in \u00e2\u20ac\u0153space grey\u00e2\u20ac\u009d\u00e2\u20ac\u201c the coolest color, and perhaps add a red ring somewhere (like what Canon does with their professional \u00e2\u20ac\u0153L\u00e2\u20ac\u009d lenses).<\/p>\n Kind of like a mashup of space grey and their limited edition \u00e2\u20ac\u0153RED\u00e2\u20ac\u009d iPhone.<\/p>\n Professional cameras are just black. And the pop of red would signify the iPhone Pro is different. And we all want to show that we are different and more legit.<\/p>\n To sum up, my modest proposal for iPhone Pro (from photographer perspective):<\/p>\n I think this is what Steve Jobs would have suggested.<\/p>\n ERIC KIM<\/p>\n","protected":false},"excerpt":{"rendered":" If I were to have an iPhone Pro, this is what I would like as a photographer.<\/p>\n","protected":false},"author":1,"featured_media":57662,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[17],"tags":[],"class_list":["post-57659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-posts"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2017\/07\/IMG_2379.jpg?fit=1924%2C728&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/posts\/57659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/comments?post=57659"}],"version-history":[{"count":2,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/posts\/57659\/revisions"}],"predecessor-version":[{"id":57663,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/posts\/57659\/revisions\/57663"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/media\/57662"}],"wp:attachment":[{"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/media?parent=57659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/categories?post=57659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/tags?post=57659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
\n
Why be a \u00e2\u20ac\u0153Pro\u00e2\u20ac\u009d?<\/h2>\n
iPhone Pro dreams<\/h2>\n
Why iPhone Pro?<\/h2>\n
One lens<\/h2>\n
Don\u00e2\u20ac\u2122t make it bigger<\/h2>\n
Simplified UI for shooting (no RAW support)<\/h2>\n
More powerful flash<\/h2>\n
Bigger sensor<\/h2>\n
Color: Space Grey x Red Ring<\/h2>\n
Conclusion<\/h2>\n
\n