{"id":558651,"date":"2023-11-06T06:54:02","date_gmt":"2023-11-06T11:54:02","guid":{"rendered":"https:\/\/erickimphotography.com\/blog\/?p=558651"},"modified":"2023-11-06T07:08:19","modified_gmt":"2023-11-06T12:08:19","slug":"less-text-is-better","status":"publish","type":"post","link":"https:\/\/erickimphotography.com\/blog\/2023\/11\/06\/less-text-is-better\/","title":{"rendered":"Less Text is Better."},"content":{"rendered":"\n

Reading the marketing copy for new iPhone Pro<\/a> \u00e2\u20ac\u201d too much text! Simplify it!<\/p>\n\n\n\n

For example \u00e2\u20ac\u201d \u00e2\u20ac\u0153Trifecta of tough\u00e2\u20ac\u009d\u00e2\u20ac\u201d too much of a mouth full! Instead:<\/p>\n\n\n\n

\n

\u00e2\u20ac\u0153Tough times three\u00e2\u20ac\u009d<\/p>\n<\/blockquote>\n\n\n\n

Simpler, clearer language.<\/p>\n\n\n\n

Also not \u00e2\u20ac\u0153A strong titanium band.\u00e2\u20ac\u009d but instead,<\/p>\n\n\n\n

\n

\u00e2\u20ac\u0153Titanium band.\u00e2\u20ac\u009d<\/p>\n<\/blockquote>\n\n\n\n

We already know titanium is strong! Titan = strong.<\/p>\n\n\n\n

Also, don\u00e2\u20ac\u2122t call it a smartphone\u00e2\u20ac\u00a6 call it an iPhone! Calling it a \u00e2\u20ac\u0153smartphone<\/em>\u00e2\u20ac\u009d cheapens the concept. For extreme differentiation<\/a> never mention \u00e2\u20ac\u0153others\u00e2\u20ac\u009d or the \u00e2\u20ac\u0153competition\u00e2\u20ac\u009d. Don\u00e2\u20ac\u2122t equivilize<\/a> yourself with others.<\/p>\n\n\n\n

Also \u00e2\u20ac\u201d \u00e2\u20ac\u0153tougher\u00e2\u20ac\u009d as a notion is weak. \u00e2\u20ac\u0153Indestructible\u00e2\u20ac\u009d is better.<\/p>\n\n\n\n

\"Trifecta<\/figure>\n","protected":false},"excerpt":{"rendered":"

Reading the marketing copy for new iPhone Pro \u00e2\u20ac\u201d too much text! Simplify it! For example \u00e2\u20ac\u201d \u00e2\u20ac\u0153Trifecta of tough\u00e2\u20ac\u009d\u00e2\u20ac\u201d too much of a mouth full! Instead: \u00e2\u20ac\u0153Tough times three\u00e2\u20ac\u009d Simpler, clearer language. Also not \u00e2\u20ac\u0153A strong titanium band.\u00e2\u20ac\u009d but instead, \u00e2\u20ac\u0153Titanium band.\u00e2\u20ac\u009d We already know titanium is strong! Titan = strong. Also, don\u00e2\u20ac\u2122t call […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-558651","post","type-post","status-publish","format-standard","hentry","category-posts"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/posts\/558651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/comments?post=558651"}],"version-history":[{"count":9,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/posts\/558651\/revisions"}],"predecessor-version":[{"id":558685,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/posts\/558651\/revisions\/558685"}],"wp:attachment":[{"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/media?parent=558651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/categories?post=558651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/tags?post=558651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}