{"id":53548,"date":"2017-06-23T03:43:43","date_gmt":"2017-06-23T10:43:43","guid":{"rendered":"http:\/\/erickimphotography.com\/blog\/?p=53548"},"modified":"2017-06-23T03:51:18","modified_gmt":"2017-06-23T10:51:18","slug":"why-you-should-teach-photography-workshops","status":"publish","type":"post","link":"https:\/\/erickimphotography.com\/blog\/2017\/06\/23\/why-you-should-teach-photography-workshops\/","title":{"rendered":"Why You Should Teach Photography Workshops"},"content":{"rendered":"
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Group selfie: NYC Conquer Your Fear of Shooting Street Photography Workshop 2016<\/figcaption><\/figure>\n

Dear friend,<\/p>\n

If you want to make a living from photography, get some extra cash, or share your knowledge I recommend you to teach photography workshops<\/a>.<\/p>\n

<\/p>\n

Why?<\/h2>\n

The trend I see:<\/p>\n

\n Cameras are getting cheaper, more people are making photos, and there is a higher demand for people to learn how to make better photos.\n<\/p><\/blockquote>\n

Even today, everyone has a \u00e2\u20ac\u0153smartphone\u00e2\u20ac\u009d with a camera.<\/p>\n

Therefore, everyone is a photographer<\/a>.<\/p>\n

Assuming there are around 7 billion people on planet earth. That means there are potentially 7 billion Photographer on planet earth.<\/p>\n

Based on my experiences, almost everyone I know likes to make photos. My mom, Cindy’s mom, children, and strangers all like to make photos.<\/p>\n

We like to make photos of our food, selfies of our life experiences, and to document our everyday lives.<\/p>\n

70 Million Potential Photo Students (globally)<\/h2>\n

I think everyone wants to make better photos.<\/p>\n

I would say perhaps 1% of people or photographers will pay real money to make better photos.<\/p>\n

\n 7 billion x .01 = 70,000,000\n<\/p><\/blockquote>\n

1 percent of 7 billion is 70 million.<\/p>\n

So based on my napkin estimates, I think there is a potential market for photography education of at least 70 million, globally.<\/strong><\/p>\n

Potential photography education market in America: 3 million photographers<\/h2>\n

In America, let’s be more conservative. Let’s say America has roughly 300 million people.<\/p>\n

Let’s assume everyone in America owns a phone with a camera.<\/p>\n

With the same logic, let’s assume 1% of photographers will pay money to improve their photography.<\/p>\n

\n .01 x 3 million = 3,000,000\n<\/p><\/blockquote>\n

So in theory, there are 3 million Americans potentially paying money to improve their photography.<\/strong><\/p>\n

That’s a lot of people.<\/p>\n

Trends don’t lie.<\/h2>\n

Demographically, population is booming. Technology is getting cheaper.<\/p>\n

You can already buy a very good iPhone with a very good camera for only $399 USD (iPhone SE<\/a>). You can buy a good used iPhone for less than $200 USD.<\/p>\n

In America, even working class and most poor people can afford a new iPhone, with a monthly plan.<\/p>\n

I imagine a world where eventually you can get a free smartphone from any major company, except it will be \u00e2\u20ac\u0153sponsored\u00e2\u20ac\u009d with advertisements.<\/p>\n

We are not far away from a free Amazon Phone, with a great camera for the price of $0.<\/p>\n

How you can capitalize<\/h2>\n

Today, tomorrow, and decades into the future, there will be a huge demand for photography education.<\/p>\n

This is where you come in.<\/p>\n

I think virtual reality is over hyped. In the future, people are still going to want to do \u00e2\u20ac\u0153real life\u00e2\u20ac\u009d photography. Tourism and travel will always exist as industries.<\/p>\n

If you build a loyal following, you will be able to monetize selling experiences<\/em> through photography workshops. You will help your students guide their creative vision. To help your students make more meaningful photos, to help improve their composition, all while curating a fun experience.<\/p>\n

Even 20 years from now, I’m still going to want to hang out with other photographers in real life.<\/p>\n

I will want to enjoy espresso with fellow photographers, talk in person, walk on the streets, and make photos with my students. I will want to still enjoy a nice dinner with them, in a restaurant with real human waiters, while enjoying a nice rack of lamb– while my students enjoy a nice beer, wine, or cocktail.<\/p>\n

ERIC KIM: Photography Teacher Teacher<\/h2>\n

I personally see my future as a teacher of photography teachers. Meaning, I will teach potential photography educators, workshop leaders, and \u00e2\u20ac\u0153experience curators\u00e2\u20ac\u009d.<\/p>\n

I’m going to teach workshops, teaching other photography teachers how to make money teaching photography workshops.<\/p>\n

I’m also a master photography marketer<\/a> and branding expert — I will teach other photographers how they can promote themselves, and build confidence to monetize their photography.<\/p>\n

How do I monetize by teaching workshops?<\/h2>\n

Very simple: you need to do the following to monetize photography workshops:<\/p>\n

    \n
  1. Build a photography platform (via your own website, photo blog, or app)<\/li>\n
  2. Build a following of people who trust you <\/li>\n
  3. Announce that you’re teaching a workshop, book a location, and create a signup sheet via Google forms. <\/li>\n
  4. Have people to send you money via PayPal or other service. <\/li>\n
  5. Teach the workshop <\/li>\n
  6. Profit: Income – Expenses <\/li>\n<\/ol>\n

    Very simple.<\/p>\n

    The hardest parts:<\/p>\n