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Some tips on how to make more money in photography, based on my personal experiences:<\/p>\n
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The problem as photographers we under-sell ourselves. This comes from fear, or lack of self confidence.<\/p>\n
If you’re charging money for your services, over-estimate your value. Then your clients will respect you more.<\/p>\n
When you are sick, do you prefer to buy the $10 Tylenol, or the $1 generic Ibuprofen (even though you know the chemicals are the same?)<\/p>\n
Lesson: the more money you charge, the more valuable you will seem.<\/p>\n
Barbell your prices as a photographer. Do free work, or charge a lot of money.<\/p>\n
Avoid the middle.<\/p>\n
Start off shooting stuff or doing consulting work for free to build your experience and portfolio. Then when you feel confident in yourself, start charging 25% more than you think you’re worth. Or charge 25% more than your competition.<\/p>\n
You can only make money in photography or any artistic, business endeavor if people trust you.<\/p>\n
Build trust through your marketing and branding. Build trust through the quality of your portfolio. Build trust by having a legitimate website, and by having a strong social media following. Build trust by spending more time in the game, honing your craft, and letting your work speak for itself.<\/p>\n
Trust takes years and decades. I’ve written 2,000 blog posts since 2011-2017. That is building trust.<\/p>\n