{"id":395331,"date":"2022-04-18T09:58:59","date_gmt":"2022-04-18T13:58:59","guid":{"rendered":"https:\/\/erickimphotography.com\/blog\/?p=395331"},"modified":"2022-04-18T10:05:35","modified_gmt":"2022-04-18T14:05:35","slug":"marketing-thoughts-for-google-pixel","status":"publish","type":"post","link":"https:\/\/erickimphotography.com\/blog\/2022\/04\/18\/marketing-thoughts-for-google-pixel\/","title":{"rendered":"Marketing Thoughts for Google Pixel"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">If you want to drive interest and sales for Google Pixel (PRO) &#8212; best to say:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>The best camera on earth.<\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">The only way that Google Pixel can steal interest from iPhone interest is to say that their camera (<a href=\"https:\/\/erickimphotography.com\/blog\/2020\/08\/07\/the-brave-new-world-of-computational-photography\/\" data-type=\"post\" data-id=\"262056\">computational photography<\/a> abilities) is FAR GREATER and superior to iPhone (Pro).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The only reason to buy a Google Pixel isn&#8217;t to add more Google stuff to your life, but it is because it has the best camera, and the best cloud storage solution for photos (<a href=\"https:\/\/erickimphotography.com\/blog\/2022\/03\/08\/in-praise-of-google-photos\/\" data-type=\"post\" data-id=\"358458\">Google Photos<\/a>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also more marketing emphasis on differentiating yourself from the traditional Apple (iPhone) lemmings:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also, if you got hardcore Google users (Gmail, Google Calendar), then it should have some emphasis on becoming &#8216;far more productive&#8217; with it. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also a massive incentive for people to get a Google Pixel:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Make some exclusive Gmail feature for the Gmail app on the Google Pixel phone.<\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Also perhaps emphasis on the fact that perhaps with Google Pixel, you don&#8217;t need to upgrade your phone as often (I think people are starting to get iPhone upgrade fatigue).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essentially the aesthetic for a Google Pixel user:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Become more productive (like a machine)<\/li><li>Become a greater photographer<\/li><li>Differentiate yourself from the traditional Apple fanboy<\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"<p>If you want to drive interest and sales for Google Pixel (PRO) &#8212; best to say: The best camera on earth. The only way that Google Pixel can steal interest from iPhone interest is \u2026<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_ek_photo_artist_note":"","_ek_photo_thesis":"","_ek_photo_camera":"","_ek_photo_place":"","_ek_photo_human_moment":"","_ek_photo_sequence":"","_ek_photo_question":"","_ek_photo_canonical_claim":"","_ek_photo_ai_summary":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[17],"tags":[],"class_list":["post-395331","post","type-post","status-publish","format-standard","hentry","category-posts"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/posts\/395331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/comments?post=395331"}],"version-history":[{"count":10,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/posts\/395331\/revisions"}],"predecessor-version":[{"id":395344,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/posts\/395331\/revisions\/395344"}],"wp:attachment":[{"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/media?parent=395331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/categories?post=395331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/tags?post=395331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}