{"id":363885,"date":"2022-03-28T10:07:21","date_gmt":"2022-03-28T14:07:21","guid":{"rendered":"https:\/\/erickimphotography.com\/blog\/?p=363885"},"modified":"2022-03-28T10:10:23","modified_gmt":"2022-03-28T14:10:23","slug":"dont-explain-it-aspire-it","status":"publish","type":"post","link":"https:\/\/erickimphotography.com\/blog\/2022\/03\/28\/dont-explain-it-aspire-it\/","title":{"rendered":"Don&#8217;t Explain It; Aspire It."},"content":{"rendered":"\n<p>One of the huge downsides of the new <a href=\"https:\/\/www.apple.com\">Apple<\/a> marketing materials&#8211; it is too nerdy and tries to &#8216;explain&#8217; everything. Rather than explain things, better to *ASPIRE* things. This means:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Make it aspirational.<\/p><\/blockquote>\n\n\n\n<p>Don&#8217;t explain the technology, or use numbers. Nobody cares for these things. Rather, hype it up what it can help you *BECOME*. Or how it can *improve* your life.<\/p>\n\n\n\n<p>For example, TESLA keeps your car dynamic and non-boring from the frequent software updates. We love updates.<\/p>\n\n\n\n<p>Or, TESLA can prevent you from dying in a car crash when driving while sleepy or tired. Worth 10000x the price.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the huge downsides of the new Apple marketing materials&#8211; it is too nerdy and tries to &#8216;explain&#8217; everything. Rather than explain things, better to *ASPIRE* things. This means: Make it aspirational. Don&#8217;t explain the technology, or use numbers. Nobody cares for these things. Rather, hype it up what it can help you *BECOME*. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-363885","post","type-post","status-publish","format-standard","hentry","category-posts"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/posts\/363885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/comments?post=363885"}],"version-history":[{"count":8,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/posts\/363885\/revisions"}],"predecessor-version":[{"id":363965,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/posts\/363885\/revisions\/363965"}],"wp:attachment":[{"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/media?parent=363885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/categories?post=363885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/tags?post=363885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}