{"id":358767,"date":"2022-03-10T13:23:38","date_gmt":"2022-03-10T18:23:38","guid":{"rendered":"https:\/\/erickimphotography.com\/blog\/?p=358767"},"modified":"2022-03-10T14:13:13","modified_gmt":"2022-03-10T19:13:13","slug":"google-amp-for-photographers","status":"publish","type":"post","link":"https:\/\/erickimphotography.com\/blog\/2022\/03\/10\/google-amp-for-photographers\/","title":{"rendered":"GOOGLE AMP FOR PHOTOGRAPHERS"},"content":{"rendered":"\n

Google AMP<\/a> (accelerated mobile pages<\/a>) is a ‘free’ plugin in which your WordPress.org website automatically serves the information of your website as more ‘mobile optimized’ things. For example, your JPG photos turn into ‘webp’ (optimized web-friendly) images which are smaller in size, yet still high in image fidelity and quality. <\/p>\n\n\n\n

So the question is, *should* you enable Google AMP on your website, or not? And why does Google offer this anyways? An analysis:<\/p>\n\n\n\n\n\n\n\n

What is the master plan?<\/h2>\n\n\n\n

The master plan is simple:<\/p>\n\n\n\n

WordPress and Google take over the internet.<\/p><\/blockquote>\n\n\n\n

For example if you browse the themes on WordPress, the little blue lightning icon means ‘Google AMP optimized’. If your website is *NOT* Google AMP optimized, then it will suffer in Google Search Results (SEO<\/a>).<\/p>\n\n\n\n

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Why optimize the internet?<\/h2>\n\n\n\n

The superficial reasons seems to be:<\/p>\n\n\n\n

We (Google) want to make the ‘web experience’ superior for the user … by making it ‘friendlier’, faster, and less cluttered.<\/p><\/blockquote>\n\n\n\n

But in reality, the *real* end goal is to ‘monetize your AMP content’ for Google AdSense<\/a>. <\/p>\n\n\n\n

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Therefore, the goal is:<\/p>\n\n\n\n

Make your ‘content’ on your website\/blog as ‘optimal’ in order to serve more Google Advertisements.<\/p><\/blockquote>\n\n\n\n

Intrusive<\/a> vs ‘less intrusive’?<\/h2>\n\n\n\n

Also is it ‘mobile friendly<\/a><\/em>‘?<\/p>\n\n\n\n

Also, Google Site Speed [page speed<\/a>].<\/p>\n\n\n\n

Google is in a tricky position — ultimately it is a publicly traded company which means the #1 priority above all else is to maximize profits, share-holder profits, and keep growing. Then, the goal is to deliver a ‘good’ service (search).<\/p>\n","protected":false},"excerpt":{"rendered":"

Google AMP (accelerated mobile pages) is a ‘free’ plugin in which your WordPress.org website automatically serves the information of your website as more ‘mobile optimized’ things. For example, your JPG photos turn into ‘webp’ (optimized web-friendly) images which are smaller in size, yet still high in image fidelity and quality. So the question is, *should* […]<\/p>\n","protected":false},"author":1,"featured_media":358601,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-358767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-posts"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/03\/joshua-tree-eric-kim-final-picks-23.jpeg.webp?fit=1920%2C1280&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/posts\/358767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/comments?post=358767"}],"version-history":[{"count":18,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/posts\/358767\/revisions"}],"predecessor-version":[{"id":358840,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/posts\/358767\/revisions\/358840"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/media\/358601"}],"wp:attachment":[{"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/media?parent=358767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/categories?post=358767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/tags?post=358767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}