{"id":355108,"date":"2022-02-18T13:39:45","date_gmt":"2022-02-18T18:39:45","guid":{"rendered":"https:\/\/erickimphotography.com\/blog\/?p=355108"},"modified":"2022-02-18T13:43:23","modified_gmt":"2022-02-18T18:43:23","slug":"branding-is-everything","status":"publish","type":"post","link":"https:\/\/erickimphotography.com\/blog\/2022\/02\/18\/branding-is-everything\/","title":{"rendered":"Branding is Everything"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">What is a \u00e2\u20ac\u009d <a href=\"https:\/\/erickimphotography.com\/blog\/2020\/07\/22\/you-are-the-brand-2\/\" data-type=\"post\" data-id=\"255285\">brand<\/a> \u00e2\u20ac\u0153?  An aesthetic taste  and ethos in the commercial, capitalist world in which we live.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-tiled-gallery aligncenter is-style-rectangular\"><div class=\"tiled-gallery__gallery\"><div class=\"tiled-gallery__row\"><div class=\"tiled-gallery__col\" style=\"flex-basis:50.00000%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" data-attachment-id=\"355046\" data-permalink=\"https:\/\/erickimphotography.com\/blog\/ek065596\/\" data-orig-file=\"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/02\/EK065596-scaled.jpeg?fit=1707%2C2560&amp;ssl=1\" data-orig-size=\"1707,2560\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.8&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;RICOH GR III&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1645141817&quot;,&quot;copyright&quot;:&quot;ERIC KIM&quot;,&quot;focal_length&quot;:&quot;18.3&quot;,&quot;iso&quot;:&quot;160&quot;,&quot;shutter_speed&quot;:&quot;0.033333333333333&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"EK065596\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/02\/EK065596-scaled.jpeg?fit=1707%2C2560&amp;ssl=1\" data-attachment-id=\"355046\" data-permalink=\"https:\/\/erickimphotography.com\/blog\/ek065596\/\" data-orig-file=\"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/02\/EK065596-scaled.jpeg?fit=1707%2C2560&amp;ssl=1\" data-orig-size=\"1707,2560\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.8&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;RICOH GR III&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1645141817&quot;,&quot;copyright&quot;:&quot;ERIC KIM&quot;,&quot;focal_length&quot;:&quot;18.3&quot;,&quot;iso&quot;:&quot;160&quot;,&quot;shutter_speed&quot;:&quot;0.033333333333333&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"EK065596\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/02\/EK065596-scaled.jpeg?fit=1707%2C2560&amp;ssl=1\" role=\"button\" tabindex=\"0\" aria-label=\"Open image 1 of 5 in full-screen\"srcset=\"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/02\/EK065596-scaled.jpeg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/02\/EK065596-scaled.jpeg?strip=info&#038;w=900&#038;ssl=1 900w,https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/02\/EK065596-scaled.jpeg?strip=info&#038;w=1200&#038;ssl=1 1200w,https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/02\/EK065596-scaled.jpeg?strip=info&#038;w=1500&#038;ssl=1 1500w,https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/02\/EK065596-scaled.jpeg?strip=info&#038;w=1707&#038;ssl=1 1707w\" alt=\"\" data-height=\"2560\" data-id=\"355046\" data-link=\"https:\/\/erickimphotography.com\/blog\/ek065596\/\" data-url=\"https:\/\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/02\/EK065596-scaled.jpeg\" data-width=\"1707\" src=\"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/02\/EK065596-scaled.jpeg?ssl=1\" data-amp-layout=\"responsive\"\/><\/figure><\/div><div class=\"tiled-gallery__col\" style=\"flex-basis:50.00000%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" data-attachment-id=\"355045\" data-permalink=\"https:\/\/erickimphotography.com\/blog\/ek065595-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/02\/EK065595-scaled.jpeg?fit=1707%2C2560&amp;ssl=1\" data-orig-size=\"1707,2560\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.8&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;RICOH GR III&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1645141784&quot;,&quot;copyright&quot;:&quot;ERIC KIM&quot;,&quot;focal_length&quot;:&quot;18.3&quot;,&quot;iso&quot;:&quot;125&quot;,&quot;shutter_speed&quot;:&quot;0.033333333333333&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"EK065595\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/02\/EK065595-scaled.jpeg?fit=1707%2C2560&amp;ssl=1\" data-attachment-id=\"355045\" data-permalink=\"https:\/\/erickimphotography.com\/blog\/ek065595-2\/\" 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full-screen\"srcset=\"https:\/\/i1.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/02\/EK065595-scaled.jpeg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i1.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/02\/EK065595-scaled.jpeg?strip=info&#038;w=900&#038;ssl=1 900w,https:\/\/i1.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/02\/EK065595-scaled.jpeg?strip=info&#038;w=1200&#038;ssl=1 1200w,https:\/\/i1.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/02\/EK065595-scaled.jpeg?strip=info&#038;w=1500&#038;ssl=1 1500w,https:\/\/i1.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/02\/EK065595-scaled.jpeg?strip=info&#038;w=1707&#038;ssl=1 1707w\" alt=\"\" data-height=\"2560\" data-id=\"355045\" data-link=\"https:\/\/erickimphotography.com\/blog\/ek065595-2\/\" data-url=\"https:\/\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/02\/EK065595-scaled.jpeg\" data-width=\"1707\" src=\"https:\/\/i1.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/02\/EK065595-scaled.jpeg?ssl=1\" data-amp-layout=\"responsive\"\/><\/figure><\/div><\/div><div class=\"tiled-gallery__row\"><div class=\"tiled-gallery__col\" style=\"flex-basis:52.41382%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" data-attachment-id=\"355044\" data-permalink=\"https:\/\/erickimphotography.com\/blog\/ek065588-3\/\" data-orig-file=\"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/02\/EK065588-scaled.jpeg?fit=2560%2C1707&amp;ssl=1\" data-orig-size=\"2560,1707\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;4.5&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;RICOH GR III&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1645141613&quot;,&quot;copyright&quot;:&quot;ERIC KIM&quot;,&quot;focal_length&quot;:&quot;18.3&quot;,&quot;iso&quot;:&quot;200&quot;,&quot;shutter_speed&quot;:&quot;0.003125&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"EK065588\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/02\/EK065588-scaled.jpeg?fit=2560%2C1707&amp;ssl=1\" data-attachment-id=\"355044\" data-permalink=\"https:\/\/erickimphotography.com\/blog\/ek065588-3\/\" data-orig-file=\"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/02\/EK065588-scaled.jpeg?fit=2560%2C1707&amp;ssl=1\" data-orig-size=\"2560,1707\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;4.5&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;RICOH GR III&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1645141613&quot;,&quot;copyright&quot;:&quot;ERIC 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1200w,https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/02\/EK065588-scaled.jpeg?strip=info&#038;w=1500&#038;ssl=1 1500w,https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/02\/EK065588-scaled.jpeg?strip=info&#038;w=1800&#038;ssl=1 1800w,https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/02\/EK065588-scaled.jpeg?strip=info&#038;w=2000&#038;ssl=1 2000w\" alt=\"\" data-height=\"1707\" data-id=\"355044\" data-link=\"https:\/\/erickimphotography.com\/blog\/ek065588-3\/\" data-url=\"https:\/\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/02\/EK065588-scaled.jpeg\" data-width=\"2560\" src=\"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/02\/EK065588-scaled.jpeg?ssl=1\" data-amp-layout=\"responsive\"\/><\/figure><figure class=\"tiled-gallery__item\"><img decoding=\"async\" data-attachment-id=\"355040\" data-permalink=\"https:\/\/erickimphotography.com\/blog\/ek065568-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/02\/EK065568-scaled.jpeg?fit=2560%2C1707&amp;ssl=1\" data-orig-size=\"2560,1707\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.8&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;RICOH GR III&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1645140058&quot;,&quot;copyright&quot;:&quot;ERIC KIM&quot;,&quot;focal_length&quot;:&quot;18.3&quot;,&quot;iso&quot;:&quot;400&quot;,&quot;shutter_speed&quot;:&quot;0.033333333333333&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"THIS IS A CAMERA STRAP: ERIC KIM WRIST STRAP MARK II\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;THIS IS A CAMERA STRAP: ERIC KIM WRIST STRAP MARK II&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/02\/EK065568-scaled.jpeg?fit=2560%2C1707&amp;ssl=1\" data-attachment-id=\"355040\" data-permalink=\"https:\/\/erickimphotography.com\/blog\/ek065568-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/02\/EK065568-scaled.jpeg?fit=2560%2C1707&amp;ssl=1\" data-orig-size=\"2560,1707\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.8&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;RICOH GR III&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1645140058&quot;,&quot;copyright&quot;:&quot;ERIC KIM&quot;,&quot;focal_length&quot;:&quot;18.3&quot;,&quot;iso&quot;:&quot;400&quot;,&quot;shutter_speed&quot;:&quot;0.033333333333333&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"THIS IS A CAMERA STRAP: ERIC KIM WRIST STRAP MARK II\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;THIS IS A CAMERA STRAP: ERIC KIM WRIST STRAP MARK II&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/02\/EK065568-scaled.jpeg?fit=2560%2C1707&amp;ssl=1\" role=\"button\" tabindex=\"0\" aria-label=\"Open image 4 of 5 in full-screen\"srcset=\"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/02\/EK065568-scaled.jpeg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/02\/EK065568-scaled.jpeg?strip=info&#038;w=900&#038;ssl=1 900w,https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/02\/EK065568-scaled.jpeg?strip=info&#038;w=1200&#038;ssl=1 1200w,https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/02\/EK065568-scaled.jpeg?strip=info&#038;w=1500&#038;ssl=1 1500w,https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/02\/EK065568-scaled.jpeg?strip=info&#038;w=1800&#038;ssl=1 1800w,https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/02\/EK065568-scaled.jpeg?strip=info&#038;w=2000&#038;ssl=1 2000w\" alt=\"THIS IS A CAMERA STRAP\" data-height=\"1707\" data-id=\"355040\" data-link=\"https:\/\/erickimphotography.com\/blog\/ek065568-2\/\" data-url=\"https:\/\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/02\/EK065568-scaled.jpeg\" data-width=\"2560\" src=\"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/02\/EK065568-scaled.jpeg?ssl=1\" data-amp-layout=\"responsive\"\/><\/figure><\/div><div class=\"tiled-gallery__col\" style=\"flex-basis:47.58618%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" data-attachment-id=\"355048\" data-permalink=\"https:\/\/erickimphotography.com\/blog\/ek065612\/\" 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data-orig-file=\"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/02\/EK065612-scaled.jpeg?fit=1707%2C2560&amp;ssl=1\" data-orig-size=\"1707,2560\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.8&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;RICOH GR III&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1645142581&quot;,&quot;copyright&quot;:&quot;ERIC KIM&quot;,&quot;focal_length&quot;:&quot;18.3&quot;,&quot;iso&quot;:&quot;100&quot;,&quot;shutter_speed&quot;:&quot;0.008&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"EK065612\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/02\/EK065612-scaled.jpeg?fit=1707%2C2560&amp;ssl=1\" role=\"button\" tabindex=\"0\" aria-label=\"Open image 5 of 5 in full-screen\"srcset=\"https:\/\/i1.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/02\/EK065612-scaled.jpeg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i1.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/02\/EK065612-scaled.jpeg?strip=info&#038;w=900&#038;ssl=1 900w,https:\/\/i1.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/02\/EK065612-scaled.jpeg?strip=info&#038;w=1200&#038;ssl=1 1200w,https:\/\/i1.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/02\/EK065612-scaled.jpeg?strip=info&#038;w=1500&#038;ssl=1 1500w,https:\/\/i1.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/02\/EK065612-scaled.jpeg?strip=info&#038;w=1707&#038;ssl=1 1707w\" alt=\"\" data-height=\"2560\" data-id=\"355048\" data-link=\"https:\/\/erickimphotography.com\/blog\/ek065612\/\" data-url=\"https:\/\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/02\/EK065612-scaled.jpeg\" data-width=\"1707\" src=\"https:\/\/i1.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/02\/EK065612-scaled.jpeg?ssl=1\" data-amp-layout=\"responsive\"\/><\/figure><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>What is a \u00e2\u20ac\u009d brand \u00e2\u20ac\u0153? An aesthetic taste and ethos in the commercial, capitalist world in which we live.<\/p>\n","protected":false},"author":1,"featured_media":355046,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[17],"tags":[],"class_list":["post-355108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-posts"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/02\/EK065596-scaled.jpeg?fit=1707%2C2560&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/posts\/355108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/comments?post=355108"}],"version-history":[{"count":4,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/posts\/355108\/revisions"}],"predecessor-version":[{"id":355112,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/posts\/355108\/revisions\/355112"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/media\/355046"}],"wp:attachment":[{"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/media?parent=355108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/categories?post=355108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/tags?post=355108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}