{"id":351503,"date":"2022-01-28T16:04:13","date_gmt":"2022-01-28T21:04:13","guid":{"rendered":"https:\/\/erickimphotography.com\/blog\/?p=351503"},"modified":"2022-01-28T16:29:03","modified_gmt":"2022-01-28T21:29:03","slug":"trail-aesthetics","status":"publish","type":"post","link":"https:\/\/erickimphotography.com\/blog\/2022\/01\/28\/trail-aesthetics\/","title":{"rendered":"Trail Aesthetics"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A new trend I am seeing when it comes to clothes, aesthetics, and lifestyle &#8212; this popularization of a &#8216;trail&#8217; aesthetic. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Why is this? Some thoughts:<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">First of all, the new elitism and luxury is naturey-outdoorsy stuff. For example, if you consider REI, Patagonia, The North Face, Arc-Teryx, etc &#8212; what is it all geared towards? Rich <a href=\"https:\/\/erickimphotography.com\/blog\/2020\/07\/28\/eric-kim-critique-of-silicon-valley-thinking\/\" data-type=\"post\" data-id=\"257818\">silicon valley<\/a> folks, or &#8216;low key&#8217; rich people from Berkeley.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even the new <a href=\"https:\/\/www.nike.com\/acg\">Nike ACG<\/a> (all conditions gear) brand&#8211; the new aesthetic is for hiking. <a href=\"https:\/\/erickimphotography.com\/blog\/2021\/12\/27\/goretex\/\" data-type=\"post\" data-id=\"345349\">GORE TEX<\/a> is very in, waterproof is in, and it seems also with COVID, more and more people are starting to discover the outdoors as a new leisure option.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even with clothing, the trend is towards having more grip on your sole, more cargo-style pants, pockets, zippers, and more &#8216;functional&#8217; clothing. Trail-leisure clothing is the new &#8216;AthLeisure&#8217;.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-is-the-outdoors-so-popular-now-and-again\">Why is the outdoors so popular (now, and again?)<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-1 wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-style-default\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1180\" height=\"787\" data-attachment-id=\"351384\" data-permalink=\"https:\/\/erickimphotography.com\/blog\/g20-pick-65-of-183\/\" data-orig-file=\"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-65-of-183-scaled.jpeg?fit=2560%2C1707&amp;ssl=1\" data-orig-size=\"2560,1707\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.8&quot;,&quot;camera&quot;:&quot;RICOH GR III&quot;,&quot;created_timestamp&quot;:&quot;1643164101&quot;,&quot;copyright&quot;:&quot;ERIC KIM&quot;,&quot;focal_length&quot;:&quot;18.3&quot;,&quot;iso&quot;:&quot;400&quot;,&quot;shutter_speed&quot;:&quot;0.033333333333333&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"G20 pick &amp;#8211; 65 of 183\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-65-of-183-scaled.jpeg?fit=2560%2C1707&amp;ssl=1\" data-id=\"351384\" src=\"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-65-of-183-scaled.jpeg?resize=1180%2C787&#038;ssl=1\" alt=\"\" class=\"wp-image-351384\" srcset=\"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-65-of-183-scaled.jpeg?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-65-of-183-scaled.jpeg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-65-of-183-scaled.jpeg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-65-of-183-scaled.jpeg?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-65-of-183-scaled.jpeg?resize=920%2C613&amp;ssl=1 920w, https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-65-of-183-scaled.jpeg?w=2360&amp;ssl=1 2360w\" sizes=\"auto, (max-width: 1180px) 100vw, 1180px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1180\" height=\"1770\" data-attachment-id=\"351385\" data-permalink=\"https:\/\/erickimphotography.com\/blog\/g20-pick-66-of-183\/\" data-orig-file=\"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-66-of-183-scaled.jpeg?fit=1707%2C2560&amp;ssl=1\" data-orig-size=\"1707,2560\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.8&quot;,&quot;camera&quot;:&quot;RICOH GR III&quot;,&quot;created_timestamp&quot;:&quot;1643164103&quot;,&quot;copyright&quot;:&quot;ERIC KIM&quot;,&quot;focal_length&quot;:&quot;18.3&quot;,&quot;iso&quot;:&quot;400&quot;,&quot;shutter_speed&quot;:&quot;0.033333333333333&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"G20 pick &amp;#8211; 66 of 183\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-66-of-183-scaled.jpeg?fit=1707%2C2560&amp;ssl=1\" data-id=\"351385\" src=\"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-66-of-183-scaled.jpeg?resize=1180%2C1770&#038;ssl=1\" alt=\"\" class=\"wp-image-351385\" srcset=\"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-66-of-183-scaled.jpeg?w=1707&amp;ssl=1 1707w, https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-66-of-183-scaled.jpeg?resize=768%2C1152&amp;ssl=1 768w, https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-66-of-183-scaled.jpeg?resize=1024%2C1536&amp;ssl=1 1024w, https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-66-of-183-scaled.jpeg?resize=1365%2C2048&amp;ssl=1 1365w, https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-66-of-183-scaled.jpeg?resize=920%2C1380&amp;ssl=1 920w\" sizes=\"auto, (max-width: 1180px) 100vw, 1180px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1180\" height=\"787\" data-attachment-id=\"351386\" data-permalink=\"https:\/\/erickimphotography.com\/blog\/g20-pick-67-of-183\/\" data-orig-file=\"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-67-of-183-scaled.jpeg?fit=2560%2C1707&amp;ssl=1\" data-orig-size=\"2560,1707\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.8&quot;,&quot;camera&quot;:&quot;RICOH GR III&quot;,&quot;created_timestamp&quot;:&quot;1643164106&quot;,&quot;copyright&quot;:&quot;ERIC KIM&quot;,&quot;focal_length&quot;:&quot;18.3&quot;,&quot;iso&quot;:&quot;400&quot;,&quot;shutter_speed&quot;:&quot;0.033333333333333&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"G20 pick &amp;#8211; 67 of 183\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-67-of-183-scaled.jpeg?fit=2560%2C1707&amp;ssl=1\" data-id=\"351386\" src=\"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-67-of-183-scaled.jpeg?resize=1180%2C787&#038;ssl=1\" alt=\"\" class=\"wp-image-351386\" srcset=\"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-67-of-183-scaled.jpeg?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-67-of-183-scaled.jpeg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-67-of-183-scaled.jpeg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-67-of-183-scaled.jpeg?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-67-of-183-scaled.jpeg?resize=920%2C613&amp;ssl=1 920w, https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-67-of-183-scaled.jpeg?w=2360&amp;ssl=1 2360w\" sizes=\"auto, (max-width: 1180px) 100vw, 1180px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1180\" height=\"1770\" data-attachment-id=\"351387\" data-permalink=\"https:\/\/erickimphotography.com\/blog\/g20-pick-68-of-183\/\" data-orig-file=\"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-68-of-183-scaled.jpeg?fit=1707%2C2560&amp;ssl=1\" data-orig-size=\"1707,2560\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.8&quot;,&quot;camera&quot;:&quot;RICOH GR III&quot;,&quot;created_timestamp&quot;:&quot;1643164109&quot;,&quot;copyright&quot;:&quot;ERIC KIM&quot;,&quot;focal_length&quot;:&quot;18.3&quot;,&quot;iso&quot;:&quot;400&quot;,&quot;shutter_speed&quot;:&quot;0.033333333333333&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"G20 pick &amp;#8211; 68 of 183\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-68-of-183-scaled.jpeg?fit=1707%2C2560&amp;ssl=1\" data-id=\"351387\" src=\"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-68-of-183-scaled.jpeg?resize=1180%2C1770&#038;ssl=1\" alt=\"\" class=\"wp-image-351387\" srcset=\"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-68-of-183-scaled.jpeg?w=1707&amp;ssl=1 1707w, https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-68-of-183-scaled.jpeg?resize=768%2C1152&amp;ssl=1 768w, https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-68-of-183-scaled.jpeg?resize=1024%2C1536&amp;ssl=1 1024w, https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-68-of-183-scaled.jpeg?resize=1365%2C2048&amp;ssl=1 1365w, https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-68-of-183-scaled.jpeg?resize=920%2C1380&amp;ssl=1 920w\" sizes=\"auto, (max-width: 1180px) 100vw, 1180px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1180\" height=\"787\" data-attachment-id=\"351388\" data-permalink=\"https:\/\/erickimphotography.com\/blog\/g20-pick-69-of-183\/\" data-orig-file=\"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-69-of-183-scaled.jpeg?fit=2560%2C1707&amp;ssl=1\" data-orig-size=\"2560,1707\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.8&quot;,&quot;camera&quot;:&quot;RICOH GR III&quot;,&quot;created_timestamp&quot;:&quot;1643164110&quot;,&quot;copyright&quot;:&quot;ERIC KIM&quot;,&quot;focal_length&quot;:&quot;18.3&quot;,&quot;iso&quot;:&quot;400&quot;,&quot;shutter_speed&quot;:&quot;0.033333333333333&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"G20 pick &amp;#8211; 69 of 183\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-69-of-183-scaled.jpeg?fit=2560%2C1707&amp;ssl=1\" data-id=\"351388\" src=\"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-69-of-183-scaled.jpeg?resize=1180%2C787&#038;ssl=1\" alt=\"\" class=\"wp-image-351388\" srcset=\"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-69-of-183-scaled.jpeg?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-69-of-183-scaled.jpeg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-69-of-183-scaled.jpeg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-69-of-183-scaled.jpeg?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-69-of-183-scaled.jpeg?resize=920%2C613&amp;ssl=1 920w, https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-69-of-183-scaled.jpeg?w=2360&amp;ssl=1 2360w\" sizes=\"auto, (max-width: 1180px) 100vw, 1180px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1180\" height=\"787\" data-attachment-id=\"351389\" data-permalink=\"https:\/\/erickimphotography.com\/blog\/g20-pick-70-of-183\/\" data-orig-file=\"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-70-of-183-scaled.jpeg?fit=2560%2C1707&amp;ssl=1\" data-orig-size=\"2560,1707\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.8&quot;,&quot;camera&quot;:&quot;RICOH GR III&quot;,&quot;created_timestamp&quot;:&quot;1643164112&quot;,&quot;copyright&quot;:&quot;ERIC KIM&quot;,&quot;focal_length&quot;:&quot;18.3&quot;,&quot;iso&quot;:&quot;320&quot;,&quot;shutter_speed&quot;:&quot;0.033333333333333&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"G20 pick &amp;#8211; 70 of 183\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-70-of-183-scaled.jpeg?fit=2560%2C1707&amp;ssl=1\" data-id=\"351389\" src=\"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-70-of-183-scaled.jpeg?resize=1180%2C787&#038;ssl=1\" alt=\"\" class=\"wp-image-351389\" srcset=\"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-70-of-183-scaled.jpeg?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-70-of-183-scaled.jpeg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-70-of-183-scaled.jpeg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-70-of-183-scaled.jpeg?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-70-of-183-scaled.jpeg?resize=920%2C613&amp;ssl=1 920w, https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-70-of-183-scaled.jpeg?w=2360&amp;ssl=1 2360w\" sizes=\"auto, (max-width: 1180px) 100vw, 1180px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1180\" height=\"787\" data-attachment-id=\"351390\" data-permalink=\"https:\/\/erickimphotography.com\/blog\/g20-pick-71-of-183\/\" data-orig-file=\"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-71-of-183-scaled.jpeg?fit=2560%2C1707&amp;ssl=1\" data-orig-size=\"2560,1707\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.8&quot;,&quot;camera&quot;:&quot;RICOH GR III&quot;,&quot;created_timestamp&quot;:&quot;1643164112&quot;,&quot;copyright&quot;:&quot;ERIC KIM&quot;,&quot;focal_length&quot;:&quot;18.3&quot;,&quot;iso&quot;:&quot;320&quot;,&quot;shutter_speed&quot;:&quot;0.033333333333333&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"landscape sunset cindy\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-71-of-183-scaled.jpeg?fit=2560%2C1707&amp;ssl=1\" data-id=\"351390\" src=\"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-71-of-183-scaled.jpeg?resize=1180%2C787&#038;ssl=1\" alt=\"landscape sunset cindy\" class=\"wp-image-351390\" srcset=\"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-71-of-183-scaled.jpeg?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-71-of-183-scaled.jpeg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-71-of-183-scaled.jpeg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-71-of-183-scaled.jpeg?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-71-of-183-scaled.jpeg?resize=920%2C613&amp;ssl=1 920w, https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2022\/01\/G20-pick-71-of-183-scaled.jpeg?w=2360&amp;ssl=1 2360w\" sizes=\"auto, (max-width: 1180px) 100vw, 1180px\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>A new trend I am seeing when it comes to clothes, aesthetics, and lifestyle &#8212; this popularization of a &#8216;trail&#8217; aesthetic. Why is this? 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