{"id":26455,"date":"2016-01-06T15:42:58","date_gmt":"2016-01-06T23:42:58","guid":{"rendered":"http:\/\/erickimphotography.com\/blog\/?p=26455"},"modified":"2016-01-11T11:28:14","modified_gmt":"2016-01-11T19:28:14","slug":"reduce","status":"publish","type":"post","link":"https:\/\/erickimphotography.com\/blog\/2016\/01\/06\/reduce\/","title":{"rendered":"Reduce"},"content":{"rendered":"<figure id=\"attachment_26490\" aria-describedby=\"caption-attachment-26490\" style=\"width: 1545px\" class=\"wp-caption alignnone\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"26490\" data-permalink=\"https:\/\/erickimphotography.com\/blog\/2016\/01\/06\/reduce\/img_1601-edited-2-3\/\" data-orig-file=\"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2016\/01\/IMG_1601-edited-2.jpg?fit=1545%2C1024&amp;ssl=1\" data-orig-size=\"1545,1024\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"IMG_1601-edited-2\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Tokyo, 2013&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2016\/01\/IMG_1601-edited-2.jpg?fit=1545%2C1024&amp;ssl=1\" class=\"size-full wp-image-26490\" src=\"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2016\/01\/IMG_1601-edited-2.jpg?resize=1545%2C1024\" alt=\"Tokyo, 2013\" width=\"1545\" height=\"1024\" srcset=\"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2016\/01\/IMG_1601-edited-2.jpg?w=1545&amp;ssl=1 1545w, https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2016\/01\/IMG_1601-edited-2.jpg?resize=660%2C437&amp;ssl=1 660w, https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2016\/01\/IMG_1601-edited-2.jpg?resize=768%2C509&amp;ssl=1 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-26490\" class=\"wp-caption-text\">Tokyo, 2013<\/figcaption><\/figure>\n<p>Dear friend,<\/p>\n<p>I wanted to share some thoughts with you on \u00e2\u20ac\u0153reducing\u00e2\u20ac\u009d, \u00e2\u20ac\u0153subtraction\u00e2\u20ac\u009d, \u00e2\u20ac\u0153less is more\u00e2\u20ac\u009d \u00e2\u20ac\u201d whatever along those lines.<\/p>\n<p><!--more--><\/p>\n<h2>The sirens of the digital age<\/h2>\n<p>In today\u00e2\u20ac\u2122s world we are overwhelmed with distractions. Imagine the sirens from \u00e2\u20ac\u0153The Odyssey\u00e2\u20ac\u009d reaching out at you, trying to lure you into the water (to your untimely death), with their beautiful voices.<\/p>\n<p>The \u00e2\u20ac\u0153sirens\u00e2\u20ac\u009d we have in today\u00e2\u20ac\u2122s digital age are advertisements, text messages, emails, phone calls, tweets, Instagram posts, and any other form of \u00e2\u20ac\u0153social media\u00e2\u20ac\u009d online.<\/p>\n<p>The last few weeks I have been trying my best to \u00e2\u20ac\u0153cleanse\u00e2\u20ac\u009d myself and to <em>prevent<\/em> myself from being distracted. I almost became a bit of a hermit\u00e2\u20ac\u201d rarely turning on my phone (unless Cindy yelled at me to do something on the phone), and tried to see with how <em>little<\/em> technology and how <em>little<\/em> of the internet I could get by with.<\/p>\n<p>And how did life go on? Surprisingly well.<\/p>\n<p>##\u00c2\u00a0The &#8220;ideal&#8221; reading device<\/p>\n<p>Let me share with you some findings I made when I was first of all, in Socal at Cindy\u00e2\u20ac\u2122s family\u00e2\u20ac\u2122s house.<\/p>\n<p>First of all, I made a super-big mistake of bringing too many devices down. The two superfluous devices: the iPad and Kindle paper white.<\/p>\n<p>You know I love reading, and most of the books I own are on Kindle, because I can\u00e2\u20ac\u2122t be bothered carrying a lot of books and having that unnecessary weight when I\u00e2\u20ac\u2122m traveling.<\/p>\n<p>But this is the big problem: whenever I read an e-book, I always have the lingering feeling that there is probably a better or more \u00e2\u20ac\u0153optimized\u00e2\u20ac\u009d device to be reading that book on.<\/p>\n<p>For example, when I read on the Kindle Paperwhite, I love the \u00e2\u20ac\u0153look\u00e2\u20ac\u009d of paper, the size, and how all my books are easily synced. The problem is that it is a bit slow\u00e2\u20ac\u201d the pages have to \u00e2\u20ac\u0153refresh\u00e2\u20ac\u009d every time you \u00e2\u20ac\u0153turn the page.\u00e2\u20ac\u009d<\/p>\n<p>I\u00e2\u20ac\u2122ve tried reading on the iPad as well. First of all, I installed the Kindle app on it, which is a bit buggy and slow. I was frustrated that sometimes it would \u00e2\u20ac\u0153lag\u00e2\u20ac\u009d when I turned the page, and also another big problem\u00e2\u20ac\u201d whenever I was reading a book on the iPad, I was always tempted to open Safari and start to research something\u00e2\u20ac\u201d which distracted me. I could never become fully-engaged in the book.<\/p>\n<p>Another problem with reading on the iPad Air: I always had the lingering idea\u00e2\u20ac\u201d maybe I should go back to reading on the Kindle (less glare), or perhaps I should upgrade to the iPad Air 2 (which has a less glossy screen), or perhaps I should give away my (white) iPad Air and buy a black one (because black looks more \u00e2\u20ac\u0153zen\u00e2\u20ac\u009d or whatever).<\/p>\n<p>I then even started to read books on my Kindle app on my smartphone. But the biggest problem? I would be tempted to check my text messages and also browse the web when I was reading a book. I was so easily distracted.<\/p>\n<p>The solution? Reading \u00e2\u20ac\u0153paper\u00e2\u20ac\u009d (non-digital) books.<\/p>\n<p>When I am reading a book on paper, I never have the distraction of wondering whether I am using the best \u00e2\u20ac\u0153book-reading\u00e2\u20ac\u009d device. I just focus on the words on the pages, and I absorb the pages, almost as easily as a fat kid absorbs chocolate cake into his stomach.<\/p>\n<p>Of course the downside is that paper books are big, cumbersome, and sometimes heavy (hardcovers).<\/p>\n<p>But honestly, after testing out all these different reading devices, there is nothing that beats the paper book. In-fact, I am trying my best to eschew my digital reading devices and switch only to reading on paper. And sure while I cannot travel with a ton of books (like I could with a Kindle), I would rather travel with one book that really speaks to me (preferably a small paperback book), and read it a hundred times, rather than having a hundred books on my Kindle and reading each book only once.<\/p>\n<p>Another example of the best part of reading on a paper book; I re-read my \u00e2\u20ac\u0153Steve Jobs\u00e2\u20ac\u009d biography by Walter Isaacson, which I bought nearly 4-5 years ago in India. I have re-read it probably 4-5 times, and I am still amazed to see the notes I scribbled in the side of the margins, and also what I underlined and starred. I have a practice whenever I re-read a book, I try to use a different colored pen to denote the number of times I\u00e2\u20ac\u2122ve read it. And the amazing thing about re-reading a book; you always re-discover new things that you didn\u00e2\u20ac\u2122t notice the first time around.<\/p>\n<h2>Reduce devices<\/h2>\n<p>I bring up this story about books that while modern society tells us to buy <em>more<\/em> digital devices (more smartphones, more tablets, more laptops, more desktops) \u00e2\u20ac\u201d the secret to being more focused, less distracted, and more creative is to have <em>fewer<\/em> devices\u00e2\u20ac\u201d to <strong>reduce the amount of gadgets we have in our lives<\/strong>.<\/p>\n<p>I\u00e2\u20ac\u2122ve always loved gadgets my entire life. When I was in the 4th grade (living in Bayside, Queens in New York), I remember getting my first computer\u00e2\u20ac\u201d an Acer PC with a whopping 1GB hard drive, Windows 95, and a blazing-fast 38.8k modem (for a long time I thought it was a 56k modem, but it actually wasn\u00e2\u20ac\u2122t). I remember taking apart the computer, putting it back together, pirating software on AOL chatrooms, teaching myself Visual Basic 3.0 (until my computer hard drive crashed, losing all my progress; unfortunately I never picked it up again).<\/p>\n<p>I loved tinkering with the computer\u00e2\u20ac\u201d down the line I ended up building my own computers via parts I ordered online on Newegg.com or visiting Fry\u00e2\u20ac\u2122s. I learned about processors, memory, hard drives, cases, cooling systems, fans, power supplies, and all that good stuff. Even for a while, I built computers and sold each one for a $100 profit\u00e2\u20ac\u201d I sold about 10 of them, netting me a cool $1,000\u00e2\u20ac\u201d which I used to buy my first car (Nissan Sentra 1991 4-door manual) from a mechanic who visited the Japanese restaurant my mom worked at.<\/p>\n<p>I have always been a proponent of digital technology\u00e2\u20ac\u201d and how it can empower people. For me, digital technology opened up a sense of curiosity and wonderment about the world. Anything seemed possible with digital\u00e2\u20ac\u201d especially for me, a kid who had no money, whose parents lived paycheck-to-paycheck. Digital information and technology seemed to be the great liberator of those living in poverty, those who were poor or working-class, and that now anyone had the tools in their hands to empower themselves and drive humanity forward.<\/p>\n<p>One of the big reasons I believe in the \u00e2\u20ac\u0153open source\u00e2\u20ac\u009d concept isn\u00e2\u20ac\u2122t so much that open source makes someone more creative, or that it is superior. In-fact, most open-source software sucks in comparison to paid solutions (Microsoft office is far better than open office) \u00e2\u20ac\u201d however open-source is still wonderful because it empowers people who have no money who can never afford an alternative.<\/p>\n<p>Therefore even with this blog, all the information shared on it, is all free, open source (free to distribute, remix, and share)\u00e2\u20ac\u201d because I genuinely believe that (some) of the information on this blog can help you, or help others empower themselves in their lives and photography.<\/p>\n<p>Sorry I got detracted again. What I meant to write is that the main problem of technology is that while there are tons of great things about it; the evil of technology is that it is distracting as hell.<\/p>\n<p>I for one know that I often blame my digital devices or tools that they are \u00e2\u20ac\u0153holding me back\u00e2\u20ac\u009d in terms of fully-expressing my human creativity.<\/p>\n<p>For example, a photographer might feel that he\/she isn\u00e2\u20ac\u2122t truly \u00e2\u20ac\u0153creative enough\u00e2\u20ac\u009d because he\/she \u00e2\u20ac\u0153only\u00e2\u20ac\u009d has a Fujifilm camera, and not a digital Leica. A photographer might feel also shitty because he\/she \u00e2\u20ac\u0153only\u00e2\u20ac\u009d has a Windows computer, and not an Apple Macbook Pro with a retina screen (to be \u00e2\u20ac\u0153creative\u00e2\u20ac\u009d). Or perhaps we aren\u00e2\u20ac\u2122t the best photographers we truly want to be, because the camera on our smartphone sucks. Whatever excuse.<\/p>\n<p>I know that for me, the main reason I was (and still am) afflicted by Gear Acquisition Syndrome is that I am insecure about my own creativity, and I somehow feel that buying a new camera will increase my creative output.<\/p>\n<p>But what ended up happening over the years is that I started to accrue too many cameras. I became bloated, and I spent more time and mental energy deciding <em>which<\/em> camera and <em>which<\/em> lens to shoot that day\u00e2\u20ac\u201d rather than just going out and shooting.<\/p>\n<p>So friend, if you have the \u00e2\u20ac\u0153first world problem\u00e2\u20ac\u009d of having <em>too many<\/em> cameras or lenses, try to <em>reduce<\/em> the amount of cameras\/lenses you have.<\/p>\n<p>Start off by mentally writing-off your cameras\/lenses. Lock them in a cabinet (out of sight), and see how many days you can go <em>without<\/em> a camera and lens. And if you end up forgetting about the camera\/lens all together\u00e2\u20ac\u201d either give it away, sell it, or donate it (because it is just another distraction).<\/p>\n<p>For me personally, I have experimented reducing all my superfluous devices. Currently I just have two devices; a smartphone (which I haven\u00e2\u20ac\u2122t turned on for a few days), and a laptop. I think the only device I really \u00e2\u20ac\u0153need\u00e2\u20ac\u009d is the laptop (even the phone is superfluous\u00e2\u20ac\u201d remember when we used to survive without \u00e2\u20ac\u0153mobile phones\u00e2\u20ac\u009d and definitely without having email installed on our phones?). And honestly, we survived for ages without a laptop\u00e2\u20ac\u201d I probably don\u00e2\u20ac\u2122t even \u00e2\u20ac\u0153need\u00e2\u20ac\u009d a laptop (but it is nice to have to write these words to you). I could easily write this on a notebook (except I can\u00e2\u20ac\u2122t read my own handwriting, and the pain of having to type it again to publish digitally is a bit of a hassle).<\/p>\n<p>Anyways\u00e2\u20ac\u201d when I came back home to Berkeley, I purposefully left behind the iPad and Kindle Paperwhite at Cindy\u00e2\u20ac\u2122s family home in Southern-California. And I\u00e2\u20ac\u2122ve been starting to re-read many of my paper books in my library at my apartment, with lots of joy, excitement, and less distraction.<\/p>\n<p>And honestly, I can survive and live without the iPad and Kindle Paperwhite. I think even when I move to Vietnam, I\u00e2\u20ac\u2122m going to donate both devices to someone in-need, bring a handful of small paper books with me to Vietnam (or who knows, none at all), and try to further reduce the amount of stuff I carry and travel with.<\/p>\n<h2>3 things to avoid<\/h2>\n<p>Rather than trying to \u00e2\u20ac\u0153add\u00e2\u20ac\u009d happiness to our lives, why not try to <em>reduce<\/em> the amount of stress, anxiety, and frustration in our lives? As Nassim Taleb says, the <em>avoidance<\/em> of \u00e2\u20ac\u02dcunhappiness\u00e2\u20ac\u2122 is more effective than the <em>pursuit<\/em> of \u00e2\u20ac\u02dchappiness.\u00e2\u20ac\u2122<\/p>\n<p>In one of the books I read on the ancient Greek philosophy of Cynicism (predated Christianity and even Stoicism) I read this fascinating principle (3 things to avoid in life):<\/p>\n<ol>\n<li>Avoid anything expensive<\/li>\n<li>Avoid anything that takes a lot of time<\/li>\n<li>Avoid anything that causes a lot of effort<\/li>\n<\/ol>\n<p>Once I read that I thought to myself, \u00e2\u20ac\u0153Shit\u00e2\u20ac\u201d that is exactly what shooting film is like.\u00e2\u20ac\u009d<\/p>\n<ol>\n<li>Film is expensive (to buy the film, and develop it if you send it to a lab)<\/li>\n<li>Film takes a lot of time to process, scan<\/li>\n<li>Film is a pain in the ass to scan<\/li>\n<\/ol>\n<p>So logically, it makes no sense to shoot film. While I still prefer the philosophy of shooting film (one day my future kids can see my negatives, that it is probably going to last longer than digital photography, and the analogue approach)\u00e2\u20ac\u201d the practicality of shooting digitally is far more appealing to me nowadays (it cost me $1000 to develop 100 rolls of film recently, I would have preferred to use that money to travel or buy a ton of pork belly).<\/p>\n<p>So I was thinking\u00e2\u20ac\u201d if we used that line of thinking to <em>everything<\/em> in life\u00e2\u20ac\u201d I feel like life becomes a lot less stressful and complicated.<\/p>\n<ol>\n<li>Avoid anything expensive (expensive cars, expensive smartphones, expensive computers, expensive clothes, expensive homes)<\/li>\n<li>Avoid anything that takes a lot of time (time-consuming jobs that you hate, going to restaurants really far from your house, trimming the grass in your yard)<\/li>\n<li>Avoid anything that causes a lot of effort (effort that you think is useless; of course passionate effort in something you care about is different)<\/li>\n<\/ol>\n<p>I was online the other day and saw that you can buy a brand new Nissan Versa for only $12,000. And you can buy a used Honda on Craigslist for only $5,000 (that is decently reliable)\u00e2\u20ac\u201d even my $1000 Nissan Sentra was extremely reliable (until my sister crashed it).<\/p>\n<p>Time is our most valuable resource\u00e2\u20ac\u201d why waste it doing superfluous activities and things? The biggest mistake we often make in life is that we trade our time for our money. Rather, we should trade our money for time (if possible).<\/p>\n<p>Furthermore, why add additional effort for unnecessary things? Rather than figuring <em>what<\/em> to do today\u00e2\u20ac\u201d you should think about what <em>not<\/em> to do today.<\/p>\n<p>Even with productivity systems, don\u00e2\u20ac\u2122t add things to your \u00e2\u20ac\u0153to-do\u00e2\u20ac\u009d list\u00e2\u20ac\u201d create a <em>not<\/em> to do list (not check email, not go on Facebook, not use your smartphone, not go on YouTube, etc).<\/p>\n<p><em>Reduce<\/em> complexity in your life by avoiding those 3 things I mentioned above.<\/p>\n<h2>Reduce clutter<\/h2>\n<p>I was thinking a lot about how you can add this reductionist philosophy to photography.<\/p>\n<p>First of all, try to <em>reduce<\/em> the clutter in your photos. The biggest composition tip I can offer is when shooting a photo, always look at the edges and the background of your scene, and try <em>not<\/em> to get overlapping figures, distracting backgrounds, or any other unnecessary clutter.<\/p>\n<p>As a photographer, you should try to be a surgeon\u00e2\u20ac\u201d trying to <em>cut out<\/em> distractions (like how a surgeon will cut away a tumor with a scalpel).<\/p>\n<p>Bruce Lee once said that the secret to life was the \u00e2\u20ac\u0153daily decrease\u00e2\u20ac\u009d \u00e2\u20ac\u201d not the \u00e2\u20ac\u0153daily increase.\u00e2\u20ac\u009d And the truly great martial artist would master 1-2 moves and do it a hundred times, rather than know a hundred moves poorly.<\/p>\n<h2>Reduction in innovation<\/h2>\n<p>The innovation for the iPhone is that it didn\u00e2\u20ac\u2122t have a keyboard, and each new iteration of the iPhone is trying to <em>reduce<\/em> the weight, <em>reduce<\/em> the size, and to <em>reduce<\/em> the amount of complexity.<\/p>\n<p>I think the most innovative camera in the last 10 years is the Leica M-A (fully-mechanical film Leica). While all the other camera companies are <em>adding<\/em> new features (designers call this \u00e2\u20ac\u0153feature creep\u00e2\u20ac\u009d) to get you to buy <em>more<\/em> cameras, Leica is making the smart move of <em>removing<\/em> superfluous functions. I first thought the Leica M-A was the stupidest hipster camera ever made (why would you get rid of the light meter, the film Leica MP with a meter seemed like a more logical choice). But then it made beautiful sense to me\u00e2\u20ac\u201d by having one less feature in a camera (not having a camera meter)\u00e2\u20ac\u201d forced you to be <em>more<\/em> creative by understanding the light, and not being a slave to a meter.<\/p>\n<p>Furthermore, the new digital Leica M has <em>removed<\/em> functions\u00e2\u20ac\u201d no more stupid video and live-view. Furthermore, it has <em>reduced<\/em> the weight of the camera compared to the older Leica M240. Bravo Leica\u00e2\u20ac\u201d you did a truly amazing thing both digitally and with film, my only hope is that you build an \u00e2\u20ac\u0153affordable\u00e2\u20ac\u009d digital Leica M with no LCD screen, make the body even thinner and lighter\u00e2\u20ac\u201d then you will have a truly \u00e2\u20ac\u0153innovative\u00e2\u20ac\u009d camera.<\/p>\n<p>Even Fujifilm has been doing a good job\u00e2\u20ac\u201d the innovation of the X100-series camera is that you <em>cannot<\/em> exchange the 35mm lens\u00e2\u20ac\u201d which forces you to be innovative with one focal length. Furthermore, each iteration of the X100-series cameras has <em>fewer<\/em> complications in the menu, which makes for a better user-experience.<\/p>\n<p>But then look at the other end\u00e2\u20ac\u201d Sony, Nikon, Canon who are <em>adding<\/em> megapixels to many of their cameras (with the exception of the Sony a7s-series cameras), to complicate our lives. They are just bloating their numbers because stupid consumers think that more megapixels means better image quality. And I don\u00e2\u20ac\u2122t blame the consumers, advertisers are sneaky.<\/p>\n<h2>Don\u00e2\u20ac\u2122t upgrade<\/h2>\n<p>I recently read an autobiography of Henry Ford, and one of the things that fascinated me the most about his philosophy with the \u00e2\u20ac\u0153Model T\u00e2\u20ac\u009d car is that he wanted a car that never went out of style. That it would be the \u00e2\u20ac\u0153universal\u00e2\u20ac\u009d car\u00e2\u20ac\u201d and it only came in one color (black). Less stress for the consumer.<\/p>\n<p>And not only that, but he was quite adamant <em>against<\/em> making new models and new styles for the sake of it\u00e2\u20ac\u201d so consumers would notice <em>differences<\/em> and want to \u00e2\u20ac\u0153upgrade\u00e2\u20ac\u009d their cars.<\/p>\n<p>And we can see it today\u00e2\u20ac\u201d each new car company is trying to <em>add<\/em> more features to their cars (auto-park, bluetooth, backup cameras) and <em>add<\/em> new design touches (wider bumpers, more aggressive headlights, etc) and trying to make enough <em>differences<\/em> to get a consumer to \u00e2\u20ac\u0153upgrade\u00e2\u20ac\u009d their car.<\/p>\n<p>But where are the car companies that are trying to <em>remove<\/em> superfluous features form their cars?<\/p>\n<p>Same with every consumer product out there. Every new smartphone has \u00e2\u20ac\u0153new\u00e2\u20ac\u009d and \u00e2\u20ac\u0153added\u00e2\u20ac\u009d functions\u00e2\u20ac\u201d which nudge you to buy it.<\/p>\n<p>Why did Apple build the iPad Pro \u00e2\u20ac\u201d a bigger, more cumbersome, heavier, with <em>added<\/em> accessories (keyboard, pen), when the secret would have been to <em>remove<\/em> superfluous features from the iPad Air?<\/p>\n<p>I actually think the best innovation Apple has made in the longest time is the 12\u00e2\u20ac\u2122\u00e2\u20ac\u2122 Macbook \u00e2\u20ac\u201d precisely because it has <em>removed<\/em> all the superfluous ports in the computer (honestly nobody really \u00e2\u20ac\u02dcneeds\u00e2\u20ac\u2122 a USB port anymore with Wifi). Remember how revolutionary the Macbook Air was when it got rid of the CD-rom drive (then people were pissed off, but then who uses a CD-rom anymore?)<\/p>\n<p>So friend, try your best not to get suckered into \u00e2\u20ac\u0153upgrading.\u00e2\u20ac\u009d<\/p>\n<p>Try the opposite\u00e2\u20ac\u201d <strong>downgrade<\/strong>.<\/p>\n<p>Downgrade your lifestyle. Rather than shopping at Staples or Walgreens, hit up the Dollar Tree.<\/p>\n<p>Rather than eating out all the time, cook more at home.<\/p>\n<p>Rather than traveling internationally, try to travel more nationally.<\/p>\n<p>Rather than buy that new digital camera, see if you can actually \u00e2\u20ac\u0153downgrade\u00e2\u20ac\u009d your digital camera (sell your DSLR and buy a compact camera).<\/p>\n<p>Rather than trying to upgrade your smartphone, see how you can <em>remove<\/em> superfluous apps from your phone, and to <em>reduce<\/em> the amount of time you actually spend on your phone.<\/p>\n<p>As with love and family\u00e2\u20ac\u201d rather than trying to \u00e2\u20ac\u0153add\u00e2\u20ac\u009d family time to your schedule\u00e2\u20ac\u201d see how you can <em>reduce<\/em> pettiness and arguments, and how you can <em>reduce<\/em> how distracted you are when you are spending time with family and loved ones.<\/p>\n<p>Next time you travel, rather than asking yourself what <em>to<\/em> bring on the trip, try to ask yourself what <em>not<\/em> to bring.<\/p>\n<p>There is a true beauty in lightness.<\/p>\n<p>As for me, everyday I am trying to reduce to make my life simpler, but more empty to allow in more love, life, and creativity.<\/p>\n<p>I\u00e2\u20ac\u2122ve pretty much reduced my entire wardrobe to all black (black shoes, black jeans, black V-neck shirt). Less stress and complication when dressing and traveling (and if I spill coffee on myself, nobody will notice). Oh yeah, the coffee is all black too.<\/p>\n<p>I\u00e2\u20ac\u2122ve reduced my cameras to the Ricoh GR II. All other cameras I have them on \u00e2\u20ac\u0153unlimited loans\u00e2\u20ac\u009d to my friends, or I have donated them to friends in need.<\/p>\n<p>I\u00e2\u20ac\u2122m trying to reduce the amount of time I spend on the internet, and more time reading books.<\/p>\n<p>I\u00e2\u20ac\u2122m trying to reduce the amount of pettiness I have with Cindy. Rather than yelling her at the small annoying stuff, I try to be more patient and loving.<\/p>\n<p>I am also trying to reduce the amount of time I travel. This means less time jet-lagged, more time to be productive, and more time at home with my loved ones.<\/p>\n<p>I\u00e2\u20ac\u2122m also trying to reduce all other forms of complexity in my life\u00e2\u20ac\u201d rather than trying to say \u00e2\u20ac\u0153yes\u00e2\u20ac\u009d to more opportunities in terms of photography and business, I am trying to learn how to better say \u00e2\u20ac\u0153no.\u00e2\u20ac\u009d<\/p>\n<p>I am also trying to reduce the amount of physical noise in my life (I often sleep with earplugs at night to sleep better, and use noise-cancelling headphones at Cafe\u00e2\u20ac\u2122s to block out the ambient noise which can be a bit distracting). Like even now as I type this, I have noise-cancelling headphones on (not playing music), because the chatter at the cafe\u00e2\u20ac\u2122 can sometimes get too distracting.<\/p>\n<p>I am even trying to reduce the frequency that I write and publish. Nowadays I am trying <em>not<\/em> to force myself to write or publish\u00e2\u20ac\u201d only when I feel like it, or have something worth to say (contrary to the popular advice that you \u00e2\u20ac\u0153should\u00e2\u20ac\u009d write everyday).<\/p>\n<p>Similarly with photography\u00e2\u20ac\u201d one of the big changes I made in my philosophy is to <em>not<\/em> force yourself to shoot everyday. Rather, only shoot when it is meaningful to you. And to shoot more with your intuition and heart, and personal loved ones.<\/p>\n<h2>What can you reduce today?<\/h2>\n<p>Think to yourself\u00e2\u20ac\u201d what can you <em>reduce<\/em>, subtract, or eliminate (all together) in your life?<\/p>\n<p>Personally this year I am trying to remove all alcohol from my life (I am not a big drinker, but drinking makes me feel physically ill). I am trying to remove all added sugar from my life. I am trying to remove social media. I am trying to remove negativity and superfluous bullshit.<\/p>\n<p>In terms of photography, I am trying to <em>reduce<\/em> the jealousy I have of other photographers who are more successful and famous than me. I am trying to make my photography more personal, and to shoot fewer strangers, and more of my loved ones (my \u00e2\u20ac\u0153Cindy Project\u00e2\u20ac\u009d is going strong).<\/p>\n<h2>Don\u00e2\u20ac\u2122t look outside yourself<\/h2>\n<figure id=\"attachment_26459\" aria-describedby=\"caption-attachment-26459\" style=\"width: 1500px\" class=\"wp-caption alignnone\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"26459\" data-permalink=\"https:\/\/erickimphotography.com\/blog\/2016\/01\/06\/reduce\/r0001598\/\" data-orig-file=\"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2016\/01\/R0001598.jpg?fit=1500%2C994&amp;ssl=1\" data-orig-size=\"1500,994\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;5.6&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;GR II&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1451841553&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;18.3&quot;,&quot;iso&quot;:&quot;1600&quot;,&quot;shutter_speed&quot;:&quot;0.02&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"R0001598\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2016\/01\/R0001598.jpg?fit=1500%2C994&amp;ssl=1\" class=\"wp-image-26459 size-full\" src=\"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2016\/01\/R0001598.jpg?resize=1500%2C994\" alt=\"R0001598\" width=\"1500\" height=\"994\" srcset=\"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2016\/01\/R0001598.jpg?w=1500&amp;ssl=1 1500w, https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2016\/01\/R0001598.jpg?resize=660%2C437&amp;ssl=1 660w, https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2016\/01\/R0001598.jpg?resize=768%2C509&amp;ssl=1 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-26459\" class=\"wp-caption-text\">A simple Blurb book I printed for my Mom of our time together last summer in Marseille<\/figcaption><\/figure>\n<p>As a last note, I want you to not worry so much about shooting anything outside of yourself and life. If you are a middle-aged white guy living in the suburbs, don\u00e2\u20ac\u2122t renounce your life and suddenly start photographing gangsters in the hood. Rather, shoot what is already in your life (your friends, children, wife, loved ones, whatever is meaningful to you).<\/p>\n<p>Don\u00e2\u20ac\u2122t try to photograph the far and exotic\u00e2\u20ac\u201d you will just end up with cliche\u00e2\u20ac\u2122 National Geographic-esque photos. Shoot what is close, personal\u00e2\u20ac\u201d and what you know.<\/p>\n<p>Another reason why I am trying <em>not<\/em> to classify myself as a \u00e2\u20ac\u0153street photographer\u00e2\u20ac\u009d is that it makes me a slave to my environment. If I suddenly moved to the woods or a cabin in the mountains and no longer had any \u00e2\u20ac\u0153streets\u00e2\u20ac\u009d to shoot\u00e2\u20ac\u201d would I give up photography?<\/p>\n<p>So therefore the concept of \u00e2\u20ac\u0153<a href=\"http:\/\/erickimphotography.com\/blog\/2015\/12\/16\/the-personal-photography-manifesto\/\" target=\"_blank\">personal photography<\/a>\u00e2\u20ac\u009d \u00e2\u20ac\u201d don\u00e2\u20ac\u2122t label yourself. Just shoot what is personal and meaningful to you. Nothing far away, difficult, nor expensive to reach. What is close, local, and easy to photograph.<\/p>\n<p>That\u00e2\u20ac\u2122s it friend, if you want some books to inspire and motivate you \u00e2\u20ac\u201d here are some books I recently read:<\/p>\n<ul>\n<li>\u00e2\u20ac\u0153<a href=\"http:\/\/www.amazon.com\/gp\/product\/0307389979\/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0307389979&amp;linkCode=as2&amp;tag=erikimstrpho-20&amp;linkId=HMQBSGKTIIOD7PCR\" target=\"_blank\">You are Not a Gadget<\/a>\u00e2\u20ac\u009d &#8211; Jaron Lanier<\/li>\n<li>\u00e2\u20ac\u0153<a href=\"http:\/\/www.amazon.com\/gp\/product\/0141192224\/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0141192224&amp;linkCode=as2&amp;tag=erikimstrpho-20&amp;linkId=U36MPU2LJN2DHNOU\" target=\"_blank\">The Cynic Philosophers<\/a>\u00e2\u20ac\u009d &#8211; Penguin Classics<\/li>\n<li>\u00e2\u20ac\u0153<a href=\"http:\/\/www.amazon.com\/gp\/product\/1501127624\/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1501127624&amp;linkCode=as2&amp;tag=erikimstrpho-20&amp;linkId=LZ2E3UEBNCJNYIME\" target=\"_blank\">Steve Jobs<\/a>\u00e2\u20ac\u0153 &#8211; Walter Isaacson<\/li>\n<li>\u00e2\u20ac\u0153<a href=\"http:\/\/www.amazon.com\/gp\/product\/0140442103\/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0140442103&amp;linkCode=as2&amp;tag=erikimstrpho-20&amp;linkId=MOWOTOJN54N7POZG\" target=\"_blank\">Letters From a Stoic<\/a>\u00e2\u20ac\u009d (Seneca) via Penguin Classics<\/li>\n<li>\u00e2\u20ac\u0153<a href=\"http:\/\/www.amazon.com\/gp\/product\/0143036270\/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0143036270&amp;linkCode=as2&amp;tag=erikimstrpho-20&amp;linkId=VNDQ3MCULPNKFXJW\" target=\"_blank\">The Meditations<\/a>\u00e2\u20ac\u009d &#8211; Marcus Aurelius<\/li>\n<li>\u00e2\u20ac\u0153<a href=\"http:\/\/www.amazon.com\/gp\/product\/1590308492\/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1590308492&amp;linkCode=as2&amp;tag=erikimstrpho-20&amp;linkId=N4L6XNK3MFPO7ISP\" target=\"_blank\">Zen Mind, Beginner&#8217;s Mind<\/a>\u00e2\u20ac\u009d -\u00c2\u00a0Shunryu Suzuki<\/li>\n<li>\u00e2\u20ac\u0153<a href=\"http:\/\/www.amazon.com\/gp\/product\/0375705104\/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0375705104&amp;linkCode=as2&amp;tag=erikimstrpho-20&amp;linkId=XQ7SPFZV5MDKSJ7Y\" target=\"_blank\">The Way of Zen<\/a>\u00e2\u20ac\u009d &#8211; Alan Watts<\/li>\n<li>\u00e2\u20ac\u0153<a href=\"http:\/\/www.amazon.com\/gp\/product\/080701429X\/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=080701429X&amp;linkCode=as2&amp;tag=erikimstrpho-20&amp;linkId=7FELGSFXUZWBLOHP\" target=\"_blank\">Man\u00e2\u20ac\u2122s Search for Meaning<\/a>\u00e2\u20ac\u009d &#8211; Viktor Frankl (special thanks to Aaron Offord for sending me this book and \u00e2\u20ac\u0153<a href=\"http:\/\/www.amazon.com\/gp\/product\/0743453360\/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0743453360&amp;linkCode=as2&amp;tag=erikimstrpho-20&amp;linkId=ODVPHVW64UQEBRT4\" target=\"_blank\">How to Practice<\/a>\u00e2\u20ac\u009d by the Dalai Lama\u00e2\u20ac\u201d I hope to write more about the topics in these books, lots of love, you rock man)<\/li>\n<\/ul>\n<p><em>Wed, 3:14pm, Jan 6, 2016 @ Philz Coffee (\u00e2\u20ac\u02dcGilman district\u00e2\u20ac\u2122 in Berkeley<\/em>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dear friend, I wanted to share some thoughts with you on \u00e2\u20ac\u0153reducing\u00e2\u20ac\u009d, \u00e2\u20ac\u0153subtraction\u00e2\u20ac\u009d, \u00e2\u20ac\u0153less is more\u00e2\u20ac\u009d \u00e2\u20ac\u201d whatever along those lines.<\/p>\n","protected":false},"author":1,"featured_media":26458,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[17],"tags":[],"class_list":["post-26455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-posts"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2016\/01\/R0001719.jpg?fit=1500%2C994&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/posts\/26455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/comments?post=26455"}],"version-history":[{"count":0,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/posts\/26455\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/media\/26458"}],"wp:attachment":[{"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/media?parent=26455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/categories?post=26455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/tags?post=26455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}