{"id":158257,"date":"2019-07-25T14:24:50","date_gmt":"2019-07-25T21:24:50","guid":{"rendered":"https:\/\/erickimphotography.com\/blog\/?p=158257"},"modified":"2019-07-25T14:32:54","modified_gmt":"2019-07-25T21:32:54","slug":"substance-marketing-entrepreneurship","status":"publish","type":"post","link":"https:\/\/erickimphotography.com\/blog\/2019\/07\/25\/substance-marketing-entrepreneurship\/","title":{"rendered":"Substance Marketing #entrepreneurship"},"content":{"rendered":"\n

Beyond content marketing<\/a>. Let us strive to create substantive ‘substance’ (not “content”). <\/p>\n\n\n\n\n\n\n\n

Content is an anonymous pink sludge<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

I hate the word ‘content’. It essentially is a catch-all phrase which describes this pink-sludge crap that artists make. <\/p>\n\n\n\n

To call the artistic creations of someone as “content” is demeaning. I would prefer people call “content” as “artwork” or something else (my term is “substance”).<\/p>\n\n\n\n

When I think of ‘content’, I think of the random pink sludge that makes McDonald Chicken Nuggets.<\/p>\n\n\n\n

Why substance?<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

The notion of substance is good, because substance has weight, atoms, solidity, and depth.<\/p>\n\n\n\n

My notion of ‘substance marketing’ is this:<\/p>\n\n\n\n

Through your blog, website, YouTube channel, whatever– you create substantive art-works which reveal and express your soul.<\/p><\/blockquote>\n\n\n\n

Essentially your online marketing is trust-building, to signal to others that you are deep and substantive, not shallow and superficial.<\/p>\n\n\n\n

Profound and deep<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

I feel that if you want people to purchase your products<\/a>, attend your workshops\/experiences<\/a>, or for you to succeed as an entrepreneur — you must prove your worth, value, and substance to others. And how do you do this?<\/p>\n\n\n\n

  1. Showing your legitimacy through your knowledge, your art-works<\/li>
  2. Communicating your personal philosophy with others<\/li>
  3. Not watering down your message or your thoughts. To allow your fully-concentrated ideas communicate to others, without watering it down. For example, I love my cold brew coffee “un-cut” (100% concentrated). Watered down cold brew coffee seems like a small injustice.<\/li><\/ol>\n\n\n\n

    100% you<\/h2>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    Never water yourself down. Directly communicate yourself, your soul, and your entire being into the art-works you create.<\/p>\n\n\n\n

    ERIC<\/p>\n","protected":false},"excerpt":{"rendered":"

    Beyond content marketing. Let us strive to create substantive ‘substance’ (not “content”).<\/p>\n","protected":false},"author":1,"featured_media":158258,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-158257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-posts"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/erickimphotography.com\/blog\/wp-content\/uploads\/2019\/07\/cropped-texture-closeup-ricoh-gr-iii-v3.png?fit=2868%2C1610&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/posts\/158257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/comments?post=158257"}],"version-history":[{"count":7,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/posts\/158257\/revisions"}],"predecessor-version":[{"id":158267,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/posts\/158257\/revisions\/158267"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/media\/158258"}],"wp:attachment":[{"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/media?parent=158257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/categories?post=158257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/tags?post=158257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}