{"id":104355,"date":"2018-07-14T21:35:06","date_gmt":"2018-07-15T04:35:06","guid":{"rendered":"http:\/\/erickimphotography.com\/blog\/barbell-pricing\/"},"modified":"2018-07-14T21:35:06","modified_gmt":"2018-07-15T04:35:06","slug":"barbell-pricing","status":"publish","type":"page","link":"https:\/\/erickimphotography.com\/blog\/barbell-pricing\/","title":{"rendered":"Barbell Pricing"},"content":{"rendered":"

Barbell Pricing for Photography Entrepreneurs: Free or Very Expensive<\/h1>\n

In today\u00e2\u20ac\u2122s brave new world of photography, we are facing a conundrum \u00e2\u20ac\u201d photography is cheaper and more accessible than ever. With Instagram, Facebook, Google Images, photos by themselves aren\u00e2\u20ac\u2122t worth that much. The traditional ways of employment through photography in a state of upheaval.<\/p>\n

My simple solution: barbell between very cheap (or free) and very expensive.<\/p>\n

\n

This is my rationale:<\/p>\n

    \n
  1. It is very difficult to build a following, especially if you\u00e2\u20ac\u2122re starting from ground zero. The easiest way to build a following is by giving away free things. Nobody can refuse \u00e2\u20ac\u0153free\u00e2\u20ac\u009d.<\/li>\n
  2. Once you\u00e2\u20ac\u2122ve built trust with your audience for a long time, then you can charge a lot of money for your products and services. <\/li>\n<\/ol>\n
    \n","protected":false},"excerpt":{"rendered":"

    Barbell Pricing for Photography Entrepreneurs: Free or Very Expensive In today\u00e2\u20ac\u2122s brave new world of photography, we are facing a conundrum \u00e2\u20ac\u201d photography is cheaper and more accessible than ever. With Instagram, Facebook, Google \u2026<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","footnotes":""},"class_list":["post-104355","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/pages\/104355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/comments?post=104355"}],"version-history":[{"count":0,"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/pages\/104355\/revisions"}],"wp:attachment":[{"href":"https:\/\/erickimphotography.com\/blog\/wp-json\/wp\/v2\/media?parent=104355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}