Mazda Miata Design

Less weight = more power = more fun

Nobuhiro Yamamoto, the Project Manager of the MX-5 Miata:

“We’re trying to give customers ‘fun to drive,’ and we don’t necessarily see an increase in power making a car more fun to drive. It’s more effective for us, from a fun to drive point of view, to make the car lighter.”

“More power means you need bigger tires, bigger tires means you need bigger brakes, bigger brakes means you need more rigidity of the car, which means it makes the car heavier. It’s not the direction people want. Why would we go this direction?”

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