DESIGN, GREAT DESIGN.

Not “quality”… but how it was *designed*— the architect and visionary behind the product.

For example most things are all made in China … even the good stuff (Apple, iPhone, iPhone Pro, MacBook Pro, iPad Pro etc)— the difference is how thoughtfully and intuitively it was designed.

For example this fucking random beach tent “shelter” popup thing … how is it that when I try to fold it up to put it back into the little tiny bag I need a fucking Ph.D in rocket science to figure this out???