I’ve been spending some time reading blog posts, from the chainlink blog, some thoughts:
- The best blog posts are the ones in which you can scan them really quickly, and understand the information quickly. Therefore, the use of well described H2 headers is a good idea.
- Also, embedding YouTube video links is not a good idea. Why? Nobody wants to click that big red button. A better strategy instead is animated GIF images, autoplay. Or even a better idea, or if you use wordpress.org and you have a videopress.com subscription, you can make your videos autoplay in mute.
- Freshness, frequency publishing and updated: The best blog, or blog posts are the ones which frequently get updated. The worst thing that a blog can do is that when you revisit it, it is not updated. The best blog is always being constantly updated, having new things published to it. For example, can you imagine going on Reddit, and not seeing any new things posted?
- Images: we humans are visual creatures. I’ve discovered that randomly interspersing images is very good, even if the images themselves have nothing to do with the information around it. In other words, better to have a bad image or an unrelated image than no image.
Why are blogs so important?
I believe that a blog is at least 100,000 times more important than social media. Why? It is the best place to share pertinent information and knowledge.
For example, when I think about the success of myself, and how I became so influential, it was not from social media, not even from YouTube; it was from my blog, this blog.