Leica needs a digital camera totally carte blanche — truly made and pioneered for the 21st century, not the 20th century.

For example, the general idea:

A truly pocketable Leica digital camera, like a RICOH GR KILLER, but on steroids.

Price range is $2999 to $3499– the Leica Q is too big, too fat, too clunky.

The Leica X

No electronic viewfinder, no unnecessary features. A point and shoot on steroids!