Domus, dominant means to be master — in Latin, the basic general just is to become the master and lord over your own land.

The funny hypocrisy in modern day times is that we preach the ideals of equality, etc., yet in reality, everyone strives to become more dominant in their field.

For example, let us consider and everything, there is a trend to desire more dominant. For example, social media, everyone wants to become more influential.

Or let us consider in academia, every institution wants to become the most dominant. Everyone wants to surpass or become the next Harvard.