Not good news. Going to an Apple store recently, during this holiday season, the store is practically empty, the workers looked deflated, no zest or cheer, and the consumers look bored.

Lots of security guards and doors, also looking bored.

Not only that, the iPhone, the flagship, is collecting dust on the shelves. I think Apple is having a hard time selling them. The question is:

Now that there is the iPhone Pro, which is only marginally a little bit more expensive, what incentive does a customer have in purchasing a normal iPhone compared to an iPhone pro? Once again, to an American, shelling out a few extra bucks for the Pro version is marginal.

“The best of all worlds”

A marketing suggestion for the iPhone, the best way to brand it is “the best of all worlds.”

Also, with a marketing image, you see a normal iPhone and an iPhone plus. A simple thought is that both hands should have a different color, for example, the hand on the left should have a darker pigment, and the hand on the right should be a lighter pigment. Showing some sort of diversity.

Also, Apple should use different colored phones. The normal size iPhone, and iPhone plus in the marketing image material, should look different.

Should Apple just get rid of the normal iPhone?

Maybe in order to simplify the lineup, Apple should just get rid of the normal iPhone. Either just offer the iPhone Pro, or the iPhone SE.