Lululemon for men is actually insanely good.

Some upsides:

1. No annoying branding (the logo is often in all black), and not distracting.
2. The quality of the materials is actually insanely nice. The ‘license to train‘ shorts that I got– super clutch.
3. It also seems they are doing good innovation with men’s formal wear– a more ‘technical’ suit jacket, and also a more technical button-up long sleeve.