BOLD NEW DIRECTION

A bold new approach, a bold new direction. Perhaps ‘usability’ is overrated?

Nota Bene (note well):

  1. TESLA Model S and Model X new ‘Yoke’ steering: Whether you love it or hate it, the good thing is that it is insanely new, bold, and fresh. The new ‘Yoke’ steering wheel is the #1 most new approach in a modern car– makes it far more appealing than any Lamborghini. I love the idea that you have a more unobstructed view of the road. Truth be told, the Yoke Steering might be the new Archimedes Lever in terms of making TESLA the only new car to get. No stalks, no shifting is the future.
  2. The new WordPress in-site editor: Love it or hate it, it is boldly new and refreshing.
  3. Kanye West (everything) bold, interesting, fresh, and new. To be polarizing is good.
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