It seems nowadays the focus on life is wealth accumulation, novelty searching, purchasing and consumerism, fashion, or watching entertainment, traveling, etc.
But, ultimately I think what we really desire is to create. To create things, to create products, to create ideas, etc.
When you create, you take your soul energy force, and you impute it into an external manifestation of something else. And the more you create, the more you become.
This is the magic of photography : every time you click the shutter, you create something.