Dense as an ethos and philosophy.

What do I mean by this?

Dense information. Ironically enough, to densify and to concentrate information in smaller areas as a good thing. For example, if you look at the old advertising copy in the 1950s and 60s, they put lots of information when selling or advertising their products.

or for example, how academic papers always have the two or three column design. This is very effective and condensing more information in a smaller footprint. Or think about how the New Yorker does this, or the economist does this, or other newspapers. They even have five or six column designs, designed to optimize more information in a smaller area.

more power, smaller footprint.

or consider the genius of other designs, when they try to put more of something in a smaller footprint. For example, the Tesla model Y has essentially condensing the essence of the Tesla model X into the frame of the Tesla model three. Or consider a modern minimalist apartment design, when they have innovations like sliding bathroom doors, to maximize the use of a small space.

Or consider the genius of the iPhone mini. Condensing the power of the newest iPhone into a smaller footprint.

The goal isn’t to make things bigger for the sake of it, but perhaps to take the creative constraint of a small area, and just make it more effective. for example, the genius of a turbo charger in which you don’t increase the displacement of the engine, but you just make the engine more efficient. You take the waste gas, and you extract more power out of it. Thus perhaps the goal to extract more power out of things, with less heat loss.