Lamborghini

WHY BRAND NEW?

Why are interest in brand new things? What does this even mean?

We desire to become brand new again?

Perhaps our desire for brand new things and objects is that it is actually a desire for us (our selves, our bodies, our minds, our souls) to become brand new again.

Why do we quickly tire of brand new things?

And what don’t we quickly tire of?

Wabi sabi

The great philosophy of wabi sabi aesthetics is this:

The more you use it, the more beautiful it becomes and the more we love it.

Thus perhaps the goal is not for the brand new, but it is to design and to discover things which are more Wabi Sabi. That with more time, with more used, wear and tear, and the more patina, the better it becomes.

Antifragile aesthetics.

To avoid things that get worse over time.

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