Let us not lie to ourselves: we buy things for the design, the ethos, the notion. You don’t buy a car for the performance, reliability or whatever. You buy it for the drama, style, sense of showmanship, for your ego, your aesthetics, your ethos, and your personality and the way of life. The car is an external skin of your ego.

In other words, we buy it for the style, aesthetics and design…not for the thing in itself.