Innovation Towards What End?

We Americans and entrepreneurs are addicted or very interested in innovation… but for what or towards what end? Some of my thoughts:

Innovation for fun

To innovate means to “renew” or to breathe new life into something old. “Innovo” in Latin:

To renew, to breathe new life, to return to.

Newehti” in Proto Indo European to “renew” or “return” to. And it does come from the notion “*new” (the word new, right now is an ancient Proto Indo European notion!!!) This means we humans just have this innate desire for the new. New life, new births, new children, new sights, new views, new technologies, new arts etc.