If we understand politics as wrestling, or entertainment then this is the truth:
Whoever is the most entertaining will win.
Boring people don’t win votes. Boring people are not memorable.
Love him or hate him, Trump is the most entertaining
Entrainment: anything which holds (tenere) your attention. As long as Trump is dominating the headlines and social media, he will win.
Nobody (really) cares for morals, ethics, or virtues
Do not appeal to the virtues of people. Rather, appeal to their own personal interests.