Talking ERIC KIM

The Most Entertaining Shall Win

If we understand politics as wrestling, or entertainment then this is the truth:

Whoever is the most entertaining will win.

Boring people don’t win votes. Boring people are not memorable.

Love him or hate him, Trump is the most entertaining

Nope Donald Trump, Hitler Mustache ripped sticker
Nope Donald Trump, Hitler Mustache ripped sticker

Entrainment: anything which holds (tenere) your attention. As long as Trump is dominating the headlines and social media, he will win.

Nobody (really) cares for morals, ethics, or virtues

Selfie Lumix

Another mistake:

Do not appeal to the virtues of people. Rather, appeal to their own personal interests.