Hasselblad: killing it with insane innovations in digital medium format, and digital backs for their old school Hasselblad V system.

The 907x: most beautifully sublime and minimalist digital medium format system.

CFV II: new epic digital medium format back, compatible with older film Hasselblad V system cameras.

Also the new and updated Hasselblad x1d Mark II: fixing the kinks of their original X1d.