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How to Make Your Own Photography Branding Logo
As a modern photographer, make a logo for yourself, to be instantly recognizable, and to stand out.
BECOME A MODERN PHOTOGRAPHER
Marketing, Branding, Entrepreneurship Principles For Success
MODERN PHOTOGRAPHER is your new philosophical and practical primer to succeed as a modern photographer in today’s digital world.
Why make a logo for yourself?
In a sea of photographers– how do you stand out? You don’t want to just make a lame logo design with a camera in it– this is too cliche. You need something bold, simple, and direct.
For this project, I commissioned ANNETTE KIM to create a logo for me. This is how she designed the ERIC KIM CROWN.
To commission ANNETTE KIM for your future branding project, contact annettekimart@gmail.com
What I told the designer
When I contacted ANNETTE KIM, I told her that I wanted something simple, bold, and direct. I told her about this article, that ALLEN MURABAYASHI calls me the ‘King of the streets’ at the end:
Eric Kim Proves the Value (and Fallacy) of SEO for Photographers
So what better representation of a king than a crown?
Also, I am deeply inspired by Kendrick Lamar– who often refers to himself as ‘King Kendrick Lamar’:
Furthermore, I wanted her to make a design that was MINIMALIST, yet aggressive.
Prototype logos
Here are some logo designs ANNETTE made for me:
How did ANNETTE make the logos, and what was her thought and design process? ANNETTE explains below:
Enter ANNETTE KIM:
Step 1: Playing around with visual elements with line work and symbols fitting the Eric Kim principles.
You can see the evolution of the “M” crown and the more minimalistic/aggressive “K”
Step 2: Think about a more minimalistic design with just his initials EK
Here I took just the “E” and “K” combining them
Step 3: Take it even further with just a symbol as a visual image that would by symbolic as a standalone
You can see the finished logo at ERIC KIM BLOG here:
To commission ANNETTE KIM to make your own personal photography logo, contact annettekimart@gmail.com
BECOME A MODERN PHOTOGRAPHER
Marketing, Branding, Entrepreneurship Principles For Success
MODERN PHOTOGRAPHER is your new philosophical and practical primer to succeed as a modern photographer in today’s digital world.
MODERN PHOTOGRAPHER BETA DESIGNS
Learn more about branding: The Making of “The Modern Photographer” Book Cover